Halal Tourism in Rural Tourism Context: Field Study in Madura-Indonesia

Purpose: This paper's objective was to evaluate the impact of self-congruity and destination image on tourist loyalty at recreation farm destinations. Theoretical framework: The relationship between self-congruity, destination image, and destination loyalty is based on the theory of social distance, have been studied for a long time (Liu et al., 2012). However, numerous questions regarding the unstable relationship between self-congruity and destination loyalty still need to be answered. More studies must evaluate the relationship between self-congruity, destination image, and visitors' loyalty to recreation farm destinations. Design/methodology/approach: PLS-SEM method was applied. 270 valid questionnaires were qualified for analysis, accounting for 67.5% of the total questionnaires issued and satisfying the sample size required. The questionnaires were distributed and asked directly to visitors visiting the Ba Vi, Hanoi recreation farms from June to July 2022, when Hanoi began to open to visitors after two years closed by the COVID-19 pandemic. Finding: The analysis found that destination image directly affects self-congruity, and both destination image and self-congruity directly influence visitor satisfaction and loyalty. Satisfaction also has a direct influence on tourist loyalty. The indirect relationships between destination image and self-congruity with tourist loyalty are indicated. Its results confirmed the role of mediators of satisfaction in this study and considered contributing to academic theory. Research, Practical & Social implications: This study provides recommendations for tourism managers and marketers in improving the image of the destination and increasing satisfaction as well as improving the visitor return rate related to the Recreation Farm Tourism. Originality/value: This study contributes significantly to the literature because it demonstrated an indirect relationship between destination image, self-congruity, and loyalty through satisfaction.

Section: Conclusion and Implicationmentioning

confidence: 93%

Impact of Self – Congruity and Destination Image on Tourist Loyalty: Evidence from Recreation farm Tourism

Vinh¹

2023

“…In order to see whether the variable is able to mediate the relationship between all exogenous variables to endogenous variables, The relationship between exogenous variables and endogenous variables through mediating variables (Salim et al, 2023). In this study can be seen in Table 11 below:…”

Section: Indirect Effectsmentioning

confidence: 99%

The Influence of E-Trust and E- Service Quality on E-Customer Loyalty for Dana Digital Wallet Users Through E-Satisfaction as an Intervening Variable in Padang City

Kumbara,

Limakrisna,

Yulasmi

et al. 2023

Purpose: This study aims to determine the effect of Financial Technology, on DANA e-wallet users in the city of Padang. Theoretical framework: Competition in Financial Technology (fintech) is known as a financial inclusion tool that is currently growing very fast. The development of fintech must certainly be of particular concern because it will be in direct contact with the economic activities of the people. in other words, strict supervision must be carried out in this industry related to the regulations that control it, must be comprehensive, clear and transparent. So the development of fintech can provide maximum benefits to the people. (Saragih, 2019). Design/Methodology/Approach: The sample size in this study was adjusted to the Structural Equation Model (SEM). This means that a minimum of 100 samples must be included in the SEM study using Partial Least Square (PLS). Findings: The findings in this study prove that electronic trust and electronic service quality have a significant impact on elecronic customer loyalty through electronic satisfaction as an intervening variable on DANA digital wallet users in Padang city. This proves that satisfaction and customer loyalty will increase along with the improvement of trust and service quality offered in an e-wallet because the user's expectation before using an e wallet is satisfaction and will become loyal. Research, practical & social implications: The Implicative suggestion from this study is that the DANA e-wallet must prioritize user data security to increase trust and improve service quality for convenience in using the application. Originality/Value: Some poor reviews found in the play store application make this a gap in this study. So this research emphasizes the analysis of factors that are considered relevant to influence user decisions, specifically trust and service quality on user satisfaction and loyalty. DANA e-wallet users in Padang city are the subjects in this study using the Structural Equation Modeling (SEM) approach. The results of this study are expected to contribute to the development of marketing science.

“…Also, parks with brand education have more specific activities and a more comprehensive range of things to learn or experience for visitors. Brands have much to do with how interested people are in coming to a place (Rinata & Hanoe, 2021;Alim et al, 2023). In addition to having Edupark on campus, making the whole place feel like a school helps the chemistry of education.…”

Section: Introductionmentioning

confidence: 99%

Prospects for Implementation of Green Campus in Education And Research Pillars at Edupark Fkip Unsri Become Edutourism

Husin¹,

Maharani²,

Raharjo³

et al. 2023

Purpose: This study aimed to look into opportunities for implementing green campuse on education and research pillars at edupark to become Edutourism in the Faculty of Teacher Training and Education Science, Sriwijaya University (FKIP Unsri). Theoretical framework: Educational tourism knowns as Edutourism provides combination between travel and educational material which focuses on learning through experience. It is a general term used by schools and other educational institutions, like colleges and universities to involve students and communities for learning based on nonformal situation in Edupark around them. Previous studies showed the potential and benefits of an area that can be used for educational tourism and tourist visits for educational activities, training, empowerment programs, research, laboratory studies, and higher education programs. Edutourism programs have shown to help students and communities learn better and get along better with others. Methodology: This study implemented a descriptive design and content analysis to develop SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis. This study involved 44 FKIP Unsri lecturers as participants by using a questionnaire for data collection. Findings: Based on the SWOT analysis, it was determined how critical it is to have a sufficient number of education centers in the Edupark area, as well as a sufficient number of study programs preparing educators and a sufficient number of education centers in the Edupark area to meet the needs of the visitors. Research, Practical & Social implications: Future studies should focus on management and development of Edupark for each faculty in Sriwijaya University. It is important to create teaching-learning situation by loving nature and building good interaction among lecturers, students and communities. Originality and Value: A green campus is a part of becoming a sustainable higher education institution. As part of a green campus, the Edupark of the FKIP Unsri provides a space for activities based on the pillars of education and research. The support in the form of the commitment of faculty leaders and the motivation and socialization that have been carried out for the use of the FKIP Unsri edupark have made lecturers use edupark for research and teaching students.