The objective of this study is to investigate the relationship between transformation leadership, job satisfaction, and employee motivation in the Vietnam tourism industry (VTI). In the study, data were collected from 207 respondents from different organizations related to the tourism industry, then partial least squares structural equation modeling (PLS-SEM) was employed for the analysis. The findings indicate that the paths between inspirational communication, personal recognition, supportive leadership, vision, and job satisfaction are highly significant. However, the intellectual stimulation does not positively affect job satisfaction. In addition, the path of job satisfaction and employee motivation is significant. This research also shows that only supportive leadership has a direct positive effect on employee motivation. The findings can be used as reference for tourism company managers to consult and improve their knowledge, skills, and leadership qualities.

The objective of this study is to evaluate the dimensions in an apartment selection model by integrating fuzzy AHP and fuzzy TOPSIS methods. From the steps of fuzzy AHP and fuzzy TOPSIS, the study explores that the most important dimensions in the apartment selection model are the design and quality of the apartment. Moreover, the landscape environment, security, and people's intellect, and selling price are three dimensions ranked as the second group of important factors. The third ranking group of important dimensions are apartment location, utility service, and transportation convenience. Finally, the less important dimension is investor brand. In addition, this study result shows that Vin group investors have the highest satisfaction degree value and the lowest gap degree, with the second being the FLC group and the third being the Nam Cuong group. Discussions, conclusions, limitations of the study, and suggestions for future studies are also included in this study.

The objective of this study is to investigate the relationship between transformation leadership, job satisfaction, and employee motivation in the Vietnam tourism industry (VTI). In the study, data were collected from 207 respondents from different organizations related to the tourism industry, then partial least squares structural equation modeling (PLS-SEM) was employed for the analysis. The findings indicate that the paths between inspirational communication, personal recognition, supportive leadership, vision, and job satisfaction are highly significant. However, the intellectual stimulation does not positively affect job satisfaction. In addition, the path of job satisfaction and employee motivation is significant. This research also shows that there is only supportive leadership has a direct positive effect on employee motivation. The findings can be used as reference for tourism company managers to consult and improve their knowledge, skills, and leadership qualities.

Purpose: The objective of this study is to explore critical success factors in Internet of Things applying and their importance level in tourism companies using the fuzzy theory.   Theoretical framework: This paper uses the TOE framework and adds a customer security variable. Therefore, the framework includes four variables technology, organization, environment, and customer security (TOEC) which are the four aspects of this research framework.   Design/methodology/approach: By integrating FAHP and FAHP extension methods, the study finds that the critical success factors for IoT application in tourism companies, including technology, organization, environment, and customer security.   Findings: The result show that, the first ranking is organization factor, the second ranking belongs to technology, customer securities come with third ranking, and the fourth ranking is environment. This result also indicates that IT Human resources, Technology infrastructure, Top management support, and organization readiness are the prioritized critical success factors for IoT applications in tourism companies.   Research, Practical & Social implications: This paper contributes to the understanding of IoT, its features and highlights the importance of new technology and solutions in tourism industry.   Originality/value: This study fills the gap in the TEO model by adding the factor of customer securities so-called TEOC model.

Purpose: This paper's objective was to evaluate the impact of self-congruity and destination image on tourist loyalty at recreation farm destinations.    Theoretical framework: The relationship between self-congruity, destination image, and destination loyalty is based on the theory of social distance, have been studied for a long time (Liu et al., 2012). However, numerous questions regarding the unstable relationship between self-congruity and destination loyalty still need to be answered. More studies must evaluate the relationship between self-congruity, destination image, and visitors' loyalty to recreation farm destinations.    Design/methodology/approach: PLS-SEM method was applied. 270 valid questionnaires were qualified for analysis, accounting for 67.5% of the total questionnaires issued and satisfying the sample size required. The questionnaires were distributed and asked directly to visitors visiting the Ba Vi, Hanoi recreation farms from June to July 2022, when Hanoi began to open to visitors after two years closed by the COVID-19 pandemic.       Finding: The analysis found that destination image directly affects self-congruity, and both destination image and self-congruity directly influence visitor satisfaction and loyalty. Satisfaction also has a direct influence on tourist loyalty. The indirect relationships between destination image and self-congruity with tourist loyalty are indicated. Its results confirmed the role of mediators of satisfaction in this study and considered contributing to academic theory.   Research, Practical & Social implications: This study provides recommendations for tourism managers and marketers in improving the image of the destination and increasing satisfaction as well as improving the visitor return rate related to the Recreation Farm Tourism.   Originality/value: This study contributes significantly to the literature because it demonstrated an indirect relationship between destination image, self-congruity, and loyalty through satisfaction.