In the EDGE CLIQUE COVER (ECC) problem, given a graph G and an integer k, we ask whether the edges of G can be covered with k complete subgraphs of G or, equivalently, whether G admits an intersection model on k-element universe. Gramm et al. [JEA 2008] have shown a set of simple rules that reduce the number of vertices of G to 2 k , and no algorithm is known with significantly better running time bound than a brute-force search on this reduced instance. In this paper we show that the approach of Gramm et al. is essentially optimal: we present a polynomial time algorithm that reduces an arbitrary 3-CNF-SAT formula with n variables and m clauses to an equivalent ECC instance (G, k) with k = O(log n) and |V (G)| = O(n + m). Consequently, there is no 2 2 o(k) poly(n) time algorithm for the ECC problem, unless the Exponential Time Hypothesis fails. To the best of our knowledge, these are the first results for a natural, fixed-parameter tractable problem, and proving that a doubly-exponential dependency on the parameter is essentially necessary.