2022
DOI: 10.1386/jams_00081_1
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Hausa film industry and the ‘menace’ of appropriation of Indian romantic movies

Abstract: Against many odds, the Hausa film industry alias Kannywood has come of age. The film industry survives several pressing challenges from within and outside Nigeria, perhaps more than its counterparts anywhere else. Although there is no denying that the quality of its output has significantly improved, its survival has little or nothing to do with that. Many critics, including the Motion Pictures Practitioners Association of Nigeria (MOPPAN) leadership, call ‘bad’ films, are still being made. Romantic movies, la… Show more

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Cited by 2 publications
(1 citation statement)
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“…As for the learning aspect of the Chinese film industry from the Indian film industry, the majority of the audience was not familiar with it (41%). The familiar audience (26%) said that China should learn from India in the film’s subject matter and content structure, followed by the movie soundtrack and an interpretation of the actor’s role (20%) (Ibrahim, 2022; Jones, 2009; Kumar, 2022) (Figure 3).…”
Section: Attitude Towards Indian Filmsmentioning
confidence: 99%
“…As for the learning aspect of the Chinese film industry from the Indian film industry, the majority of the audience was not familiar with it (41%). The familiar audience (26%) said that China should learn from India in the film’s subject matter and content structure, followed by the movie soundtrack and an interpretation of the actor’s role (20%) (Ibrahim, 2022; Jones, 2009; Kumar, 2022) (Figure 3).…”
Section: Attitude Towards Indian Filmsmentioning
confidence: 99%