Havacılık Sektöründe İnovasyon Stratejilerinin Etkileri

Abstract

As a result of increasing aviation activities, enterprises need to create innovations in the products and services they produce in order to maintain their market share and ensure the sustainability of the enterprises. When these innovations are made strategic plans for businesses, they guide businesses to adapt to changing conditions in the aviation sector, which has a high uncertainty environment. In this sense, the projection of the strategies created in the enterprise to all departments and the adoption by all personnel is a measure taken against the risks that may occur in the enterprise. In the study, the effects of innovation strategies on the Turkish Civil Aviation sector were examined. In this review, the development of innovation strategies from the past to the present is explained and the types of innovations, innovation strategies and innovation models that can be selected in accordance with the business structures are mentioned. The contributions of innovation strategies to the aviation sector have been examined. In the study, the service process in aviation is explained by mentioning the aviation industry. In this sense, it is explained in which areas innovation strategies are used in the aviation service process; the effects of performance improvement, employee motivation and customer satisfaction in enterprises are explained. According to the results of the study, it is concluded that the effects of innovative movements applied in the aviation sector on employee motivation, business performance and customer satisfaction are positive and provide profit maximization advantage to enterprises in the long term.

Etiğin Kurumsallaşmasında Paternalist Liderlik Anlayışının Değerlendirilmesi

“…Bu durumda THY gibi güçlü markalar süper marka olarak rekabet üstünlüklerini kullanarak yaşamaya devam ederken, devletin deprem sonucu artan kamu yükünü azaltmak için yapıları zayıflayan hava yolu şirketlerini teşvik yoluyla destekleme konusunda daha fazla çekimser kalmak zorunda kalabilecektir (Var, & Gürdal, 2021). Bu açıdan hava yolu şirketleri markalaşmaya ve ittifaklar kurmaya zorlayan şartları değerlendirerek bu yönde bir eğilim içine girmeleri ekonomik gelecekleri açısından bir çıkış yolu olarak görülebilir (Sumerli Sarıgül & Coşkun, 2022).…”

Evaluation of the Corporate Sustainability Performance of Manufacturing Companies in the BIST Sustainability Index with Multi-Criteria Decision Making Methods

“…Furthermore, studies can be found in the literature that have used both the MEREC and CoCoSo methods together. MEREC and CoCoSo methods were used together in decision problems such as performance evaluation of insurance companies (Bektaş, 2022), selection of waste and recycled materials for road construction (Marinkovic et al, 2022), aircraft selection for flight schools (Özdağoğlu et al, 2022), assessment of urban transportation plans (Simic et al, 2022), financial performance evaluation of lodging and tourism industries (Ghosh & Bhattacharya, 2022), evaluation of countries' innovation performance (Ecer & Ayçin, 2023), and assessment of airport service quality (Sümerli Sarıgül et al, 2023).…”