The outbreak of the COVID-19 virus adversely affected the material and mental well-being of the infected individuals and their families. The poor health system combined with lack of fear of infection has created significant negative health effects for people. The present research consider the notable models of coping with negative emotions, including '3Cs' and 'direct action and palliation approach'. With the observation method's help, a detailed perspective was found on people's coping processes, categorized as psychological, control, coherence, and connectedness coping. The present study considers the notable models of dealing with negative feelings, including '3Cs' and 'direct intervention and palliation strategy'. With the observation method's support, a detailed viewpoint was found on people's coping mechanisms, categorized as neurological, regulation, coherence, and connectedness coping. Using the ANOVA and t-tests, a significant augmentation in people's negative emotions was found since the beginning of the pandemic. Using GMM regression technique, 'avoidance', 'proactive preparedness', 'emotional resilience', 'entertainment', and 'spiritualism' were highly significant techniques in curbing the negative emotions during the COVID-19 pandemic. Meanwhile, the LOGIT regression found cumulative negative emotions and emotions about negative career outlooks to be the most significant to bring negative emotions to normalcy. The study suggests that policymakers design a national-level strategy to strengthen the mental health systems to boost mental well-being.Keywords COVID-19 . Negative emotions . Coping strategies . Quantitative . LOGIT regression Highlights • This study considers the notable models of coping with negative emotions during the pandemic. • Survey data from the residents of India is utilized.• The study employed GMM and logistic (LOGIT) regression for empirical analysis. • Avoidance, proactive preparedness, and entertainment might be helpful in curbing the negative emotions during the COVID-19 pandemic.