Health claims: Consumers’ matters

Pothoulaki, Maria; Chryssochoidis, George

doi:10.1016/j.jff.2009.01.012

Cited by 66 publications

(47 citation statements)

References 52 publications

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“…A possible approach to this situation might be to put brand labels or quality certificates on the packaging, since focus group participants qualified both labelled and branded beef as healthful. This suggests a considerable level of trust in labels and brands, corresponding with recent findings in literature that food with a brand, quality label or health claim might be perceived healthier by consumers [18,37], contrary to the situation during the second half of the nineties when meat labels were regarded as suspicious [38]. Nevertheless, the perceived healthiness of labelled food often lacks accuracy [39], and the credibility of health claims on labels differs significantly [40].…”

Section: Discussionsupporting

confidence: 76%

Consumer perceptions of beef healthiness: results from a qualitative study in four European countries

et al. 2010

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BackgroundConsumer perception of the healthiness of beef is an important determinant of beef consumption. However, little is known about how consumers perceive the healthiness of beef. The aim of this study is to shed light on the associations between beef and health.MethodsEight focus group discussions were conducted in four European countries (France, UK, Germany, Spain), each consisting of seven to nine participants. A content analysis was performed on the transcripts of these discussions.ResultsAlthough beef was generally perceived as healthful, focus group participants expected positive as well as negative effects of beef consumption on their health. Labelled, branded, fresh and lean beef were perceived as signalling healthful beef, in contrast with further processed and packaged beef. Consumers felt that their individual choices could make a difference with respect to the healthiness of beef consumed. Focus group participants were not in favour of improving beef healthiness during processing, but rather focussed on appropriate consumption behaviour and preparation methods.ConclusionsThe individual responsibility for health implies that consumers should be able to make correct judgements about how healthful their food is. However, the results of this study indicate that an accurate assessment of beef healthiness is not always straightforward. The presented results on consumer perceptions of beef healthiness provide insights into consumer decision making processes, which are important for the innovation and product differentiation in the European beef sector, as well as for public health policy decisions related to meat consumption in general and beef consumption in particular.

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Section: Discussionsupporting

confidence: 76%

Consumer perceptions of beef healthiness: results from a qualitative study in four European countries

et al. 2010

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“…Health claims have been the subject of a good deal of consumer research (for overviews, see Pothoulaki and Chryssochoidis 2009;Williams 2005). Issues addressed have been the effects of health claims on overall product evaluations and purchase intentions (e.g., Garretson and Burton 2000;Lyly et al 2007), on product sales (e.g., Mathios 1991, 1994), and on inferences about other product attributes (e.g., Andrews et al 1998;Mitra et al 1999;Roe et al 1999).…”

Section: Introductionmentioning

confidence: 99%

Perception of Health Claims Among Nordic Consumers

et al. 2009

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“…Nevertheless, that category should not be omitted from any research regarding these products [15,16]. Socio-demographic characteristics of the surveyed sample are presented in Table 1.…”

Section: Resultsmentioning

confidence: 99%