“…Vaughn, 2012; Wilkin et al, 2007), fotonovelas (Hernandez & Organista, 2013), and radionovelas (Lalonde, Rabinowitz, Shefsky, & Washienko, 1997). E-E and novelas have been used in a number of settings globally, including in settings with varying levels of development, access to technology, and with diverse audiences (Conquergood, 1988; Greenberg, Salmon, Patel, Beck, & Cole, 2004; Kincaid, Yun, Piotrow, & Yasar, 1993; Murphy & Cody, 2003; Nariman, 1993; Rogers & Antola, 1985; Singhal & Rogers, 1999; Singhal & Rogers, 2004). E-E interventions addressing a variety of health issues have demonstrated considerable effectiveness in engaging audiences in health-related topics, improving health knowledge, reducing risk behaviors, and influencing attitudes and peer, social and cultural norms (McGill & Joseph, 1997; Skinner, Metcalf, Seager, De Swardt, & Laubscher, 1991; Valente, Kim, Letternmaier, Glass, & Dibba, 1994; Valente, Poppe, Alva, Vera de Briceno, & Cases, 1995; Valente & Bharath, 1999; Villasenor, Galindo, & Sabido, 1982).…”