Hedi̇ye Satin Alma Davranişinin a Ve B Ti̇pi̇ Ki̇şi̇li̇k Özelli̇ği̇ Açisindan İncelenmesi̇

Yildirim, Emre; PİRENDE, Gamze

doi:10.17130/ijmeb.2019149872

Cited by 5 publications

(1 citation statement)

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“…The influence of their personalities is seen in the evaluations they make after purchasing and purchasing, as well as in their social lives. Many studies in the literature show that there is a significant relationship between personality traits and consumer behaviors (Yıldırım & Pirende, 2019;Semiz, 2020). In general, personality structure can be examined in two groups according to the trait approach and the archetype approach (Baştürk, 2009).…”

Section: The Effect Of Consumer Personality On Brand Hate: An Applica...mentioning

confidence: 99%

Tüketi̇ci̇ Ki̇şi̇li̇k Yapisinin Marka Nefreti̇ Üzeri̇ne Etki̇si̇: Futbol Taraftarlari Üzeri̇ne Bi̇r Uygulama

ÖZEL

Öcel

2022

İşletme Bilimi Dergisi

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Aim: This study was conducted to measure the effect of consumer personality structure on brand hate. Methods: The population of the research consists of football fans aged 18 and over residing in Antalya. Quantitative research method was used in the study and the data were obtained by online survey method. A total of 405 questionnaires were evaluated. The obtained data were analyzed using the SPSS package program. Frequency analysis, factor analysis, correlation analysis, regression analysis and difference analysis were applied to the obtained data. Finding: As a result of the frequency analysis, it was revealed that Galatasaray fans had the highest rate of hatred against Fenerbahçe. It has been revealed that the reasons for hatred are generally the provocative behavior of the team supporters. As a result of the correlation analysis, it was revealed that the consumer personality structure, which is most related to the dimensions of brand hate, is rebellious and wise. As a result of the regression analysis, it was revealed that rebel, wise, citizen, explorer and caregiver personality structures have effects on brand hate. Results: In general, it can be said that football fans have a feeling of hatred towards other football clubs. It has been understood that the biggest reason for this situation is provocative behaviors. It has been understood that the personality structures that contain the most brand hate are the rebellious and wise personality structures.

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Section: The Effect Of Consumer Personality On Brand Hate: An Applica...mentioning

confidence: 99%

Tüketi̇ci̇ Ki̇şi̇li̇k Yapisinin Marka Nefreti̇ Üzeri̇ne Etki̇si̇: Futbol Taraftarlari Üzeri̇ne Bi̇r Uygulama

ÖZEL

Öcel

2022

İşletme Bilimi Dergisi

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A Ve B Ti̇pi̇ Ki̇şi̇li̇k Özelli̇kleri̇ne Sahi̇p Tüketi̇ci̇leri̇n Yavaş Moda Algilarinin İncelenmesi̇

Karaca¹

2020

Uluslararası İktisadi Ve İdari İncelemeler Dergisi

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Hazır giyim sektöründe yeni bir sürdürülebilir hareket yavaş modadır. Yavaş moda; zararlı kimyasalların çevre dostu malzemelerle değiştirilmesini, giysilerin geri dönüşümü ile atık ve kaynak tüketimini azaltmayı içeren bir kavramdır. Bazı insanlar nicelikten ziyade yüksek kaliteli ürünleri daha az sık satın almaya teşvik eden sosyal bilinçli bu hareketin etkisinde kalırken, bazıları da modaya uygun giysileri tercih etmeye devam etmektedir. Dolayısıyla insanların kişilik yapıları giysi seçimini etkilemektedir. Bu nedenle bu çalışma ile farklı kişilik tiplerine sahip tüketicilerin yavaş moda algılarının incelenmesi amaçlanmıştır. Sivas ili şehir merkezinde yaşayan, kolayda örnekleme metoduyla belirlenen 418 kişiden yüz yüze anket tekniği kullanılarak veriler elde edilmiştir. Araştırma sonucunda A tipi kişilik özelliğine sahip tüketicilerin daha seçkin ürünleri, B tipi kişilik özelliğine sahip tüketicilerin de daha özgün ürünleri tercih ettiği tespit edilmiştir. Ayrıca bu araştırma ile yavaş moda algısının cinsiyet, yaş ve gelire göre farklılık gösterdiği sonucuna da ulaşılmıştır.

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A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors

Paylan

KAVAS

2022

Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi

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This study aims to test whether financial literacy, which is one of the most studied topics in behavioral finance in recent years, affects compulsive and impulsive buying behavior. It also aims to answer whether financial literacy mediates the relationship between personality traits and compulsive and impulsive buying behavior. The population consists of people over the age of 18 residing in Turkey. Data were collected using an online questionnaire from 405 participants selected by convenience sampling from this population. To test the hypothesis, data were subjected to regression and mediation analysis. The results show that financial literacy has a significant effect on compulsive and impulsive buying behavior and also type A and B personality has a significant effect on financial literacy. On the other hand, Financial literacy doesn’t mediate between A and B personality typologies and compulsive and impulsive buying behaviors. In future studies, especially if financial literacy is measured on a continuous scale, the research model might be show more significant results in terms of mediation effect. Based on the findings, the increase in the level of financial literacy may positively affect the saving tendencies of individuals. Thus, individuals will be prevented from compulsive and impulsive buying behaviors. This study is original as it is the first research in the literature that examines financial literacy and irrational buying behaviors together.

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Hedi̇ye Satin Alma Davranişinin a Ve B Ti̇pi̇ Ki̇şi̇li̇k Özelli̇ği̇ Açisindan İncelenmesi̇

Cited by 5 publications

References 1 publication

Tüketi̇ci̇ Ki̇şi̇li̇k Yapisinin Marka Nefreti̇ Üzeri̇ne Etki̇si̇: Futbol Taraftarlari Üzeri̇ne Bi̇r Uygulama

Tüketi̇ci̇ Ki̇şi̇li̇k Yapisinin Marka Nefreti̇ Üzeri̇ne Etki̇si̇: Futbol Taraftarlari Üzeri̇ne Bi̇r Uygulama

A Ve B Ti̇pi̇ Ki̇şi̇li̇k Özelli̇kleri̇ne Sahi̇p Tüketi̇ci̇leri̇n Yavaş Moda Algilarinin İncelenmesi̇

A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors

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