Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

Jones, Michael A.; Reynolds, Kristy E.; Arnold, Mark J.

doi:10.1016/j.jbusres.2006.03.006

Cited by 795 publications

(709 citation statements)

References 59 publications

(90 reference statements)

Supporting

Mentioning

630

Contrasting

Unclassified

Order By: Relevance

“…Or in other words, if the management could be fulfilled the supply chain very well, and then the stock will be satisfying traders and automatically the traders. This result confirmed the previous studies (Cai & Xu, 2006;Gallarza & Gil Saura, 2006;Irani & Hanzaee, 2011;Jones, Reynolds & Arnold, 2006).…”

Section: Discussionsupporting

confidence: 93%

Shoppers’ Loyalty in Pasar Dukuh Menanggal

Oenaryo¹,

Nelloh²

2013

jmk

View full text Add to dashboard Cite

This study improved the antecedents of loyalty such as price sensitivity, shopping values (utilitarian values and hedonic values) and satisfaction in Pasar Dukuh Menanggal Surabaya. It consists of 145 respondents and the result tested by SEM. The result showed that price sensitivity has insignificant toward hedonic value. Shopping values are positively influencing satisfaction but utilitarian value plays a big role on this path. Moreover, the management should improve the necessity of customers to achieve shopping values, satisfaction and loyalty.Keywords: Price sensitivity, hedonic value, utilitarian value, satisfaction, loyalty. Abstrak Penelitian ini meningkatkan beberapa anteseden loyalitas seperti price sensitivity, shopping values (utilitarian values dan hedonic values) dan kepuasan di Pasar Dukuh Menanggal Surabaya. Terdapat 145 responden dalam penelitian ini dan hasilnya diuji melalui SEM. Dari hasil itu menunjukkan bahwa price sensitivity tidak memiliki pengaruh signifikan terhadap hedonic values. Shopping Values secara positif mempengaruhi kepuasan tetapi utilitarian values memainkan peran yang lebih besar. Selanjutnya, para pengelola sebaiknya meningkatkan kebutuhan pelanggan untuk mencapai shopping values, kepuasan pelanggan dan loyalitas pelanggan.Kata kunci: Kepekaan harga, nilai hedonic, nilai utilitarian, kepuasan pelanggan, pelanggan.

show abstract

Section: Discussionsupporting

confidence: 93%

Shoppers’ Loyalty in Pasar Dukuh Menanggal

Oenaryo¹,

Nelloh²

2013

jmk

View full text Add to dashboard Cite

show abstract

“…Utilitarian shopping value, in contrast, is rational and task oriented [6], and it can be considered a cognitive and nonemotional outcome of shopping [27]. Hedonic and utilitarian dimensions are important because they are present in all shopping experiences and consumer behavior [6,33]. Furthermore, they are a key element in predicting consumers' shopping intentions [32].…”

Section: Theoretical Framework: Hedonic and Utilitarian Shopping Valuesmentioning

confidence: 99%

“…Recent data show that emotion plays a key role in online purchasing, despite lack of a physical product with which to engage [55]. In the case of brick-and-mortar stores, the hedonic value leads to stronger consumer loyalty and has a positive influence on the channel choice and repatronage intention [8,10], but utilitarian value is important for repatronage intention too [33].…”

Section: Theoretical Framework: Hedonic and Utilitarian Shopping Valuesmentioning

confidence: 99%

Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

Blázquez

2014

International Journal of Electronic Commerce

357

226

View full text Add to dashboard Cite

“…Hedonic value derives from non-instrumental, experiential, emotional, and personally gratifying benefits (Hirschman and Holbrook, 1982) and may be associated with shopping, the use of media, and increased behavioral loyalty (Arnold and Reynolds, 2003;Babin and Attaway 2000;Babin et al, 1994;Jones, Reynolds, and Arnold, 2006;McQuail, Blumler, and Brown, 1972). Hedonic benefits may be relevant for loyalty programs through two dimensions: exploration and entertainment.…”

Section: Hedonic Benefitsmentioning

confidence: 99%

Perceived benefits of loyalty programs: Scale development and implications for relational strategies

Mimouni-Chaabane

Volle

2010

Journal of Business Research

243

180

View full text Add to dashboard Cite

Positive outcomes of loyalty programs are clear for firms, yet little research examines customer perceptions. To address this gap, this article investigates various perceived benefits of loyalty programs using a multi-benefit framework based on utilitarian, hedonic, and relationship literature. Two quantitative studies, involving 658 French members of loyalty programs, provide a 16-item scale that measures five types of perceived benefits: monetary savings, exploration, entertainment, recognition, and social benefits. The five dimensions have different impacts on satisfaction with the program, loyalty to the program, and perceived relationship investment of the firm. This article offers a discussion of the theoretical and managerial implications of these findings for relationship marketing strategies.

show abstract

Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

Cited by 795 publications

References 59 publications

Shoppers’ Loyalty in Pasar Dukuh Menanggal

Shoppers’ Loyalty in Pasar Dukuh Menanggal

Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

Perceived benefits of loyalty programs: Scale development and implications for relational strategies

Contact Info

Product

Resources

About