2013
DOI: 10.1002/bdm.1755
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Hedonic Evaluation over Short and Long Retention Intervals: The Mechanism of the Peak–End Rule

Abstract: The peak-end rule is used to explain how people make retrospective hedonic evaluations. This study advances our understanding of its mechanism by identifying the different effects of the rule on such evaluations over short and long retention intervals. The results of two experiments show that (i) respondents constructed their retrospective hedonic evaluations on the basis of the peak and end affects only over a short retention interval, not over a long one; and (ii) respondents relied on episodic information t… Show more

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Cited by 70 publications
(58 citation statements)
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References 33 publications
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“…Similarly, when people remember how they felt in the past, focusing on salient but unrepresentative moments, such as the peak and end of an experience, leads people to overestimate their average or overall emotional response [17,18].…”
Section: Similar Sources and Patterns Of Bias When Predicting And Remmentioning
confidence: 99%
See 1 more Smart Citation
“…Similarly, when people remember how they felt in the past, focusing on salient but unrepresentative moments, such as the peak and end of an experience, leads people to overestimate their average or overall emotional response [17,18].…”
Section: Similar Sources and Patterns Of Bias When Predicting And Remmentioning
confidence: 99%
“…Thus, the features of events that come to mind when people are predicting or remembering emotion are also likely to be salient when people are experiencing the peak intensity of emotion, promoting accuracy. In addition, greater accuracy in remembering the peak intensity than the duration of past emotional episodes [17] provides a better basis for predicting the intensity of future emotion. Finally, predictions and memories about emotional intensity draw on semantic knowledge about the importance of events for personal goals.…”
Section: Similar Sources and Patterns Of Bias When Predicting And Remmentioning
confidence: 99%
“…Recent findings suggest that when retention intervals extend 3-7 weeks also semantic elements are used to reconstruct hedonic evaluations of past episodes [67].…”
Section: Understanding Biasmentioning
confidence: 99%
“…• Individuals delay their evaluation of an event by a month or so (Geng et al, 2013) The just world fallacy • People experience a positive mood (Goldenberg & Forgas, 2012); specifically, when individuals experience a positive mood, they are not as likely to blame victims Spotlight effect • Individuals do not feel like they will be evaluated, or at least not harshly, by anyone else (Brown & Stopa, 2007) meaning. Indeed, they skew their attention, memory, or appraisals to evoke thoughts that foster meaning .…”
Section: Peak End Rulementioning
confidence: 99%