Hegemony and Mass Culture: A Semiotic Approach

Gottdiener, Mark

doi:10.1086/228173

Cited by 92 publications

(44 citation statements)

References 28 publications

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“…Esimerkiksi Max Horkheimerin ja Theodor Adornon (2002, analyysi kulttuuriteollisuudesta "massapetoksena", Richard Hoggartin (1958, 281) huoli massaviihteen vaikutuksista työväenluokkaan ja gramscilainen analyysi massakulttuurista hegemoniaa tukevana (Gottdiener 1985) pitävät sisällään ajatuksen, että standardoitu viihde vaikuttaa yleisöönsä passivoivasti ja luo petettyä yhdenmukaista massaa. Tällainen vailla identiteettiä oleva vastaanottajajoukko ei tietenkään ole poliittisesti toimintakykyinen tai valmis olemaan demokraattisen politiikan osallistuja.…”

Section: Keskustelu Politiikan Viihteellistymisestäunclassified

Viihteellistetty politiikka

Anttila¹,

Kauranen²,

Rantanen³

2008

m&v

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Politiikan viihteellistymistä on pidetty jälkimodernina ilmiönä, joka liittyy toisen maailmansodan jälkeiseen mediaan ja etenkin televisioon. Viihteellistymisen on esitetty pilaavan politiikan siirtämällä fokuksen asioista henkilöihin, tunteisiin ja hömppään. Ilmiö on yhdistetty myös jälkimoderneihin identiteetin ja kansalaisuuden rakentumisen muotoihin. Artikkelissamme osoitamme edellä kuvatun näkemyksen politiikan viihteellistymisestä historiattomaksi. Osoitamme 1900-luvun alun suomalaisten sosialistien poliittista toimintaa koskevan tapaustutkimuksen avulla, että viihteen ja politiikan yhtymäkohtia on ollut runsaasti jo tuolloin. Analysoimme sosialistisen politiikan viihteellisyyttä pilalehti Kurikan (1904–1906) ja Ihanneliiton toiminnan (1903–1912) sekä erilaisten sosialististen julkaisujen ja toimintamuotojen avulla. Esitämme havaintonamme, että vaikka sosialistit suhtautuivat varauksellisesti ”ajanvietteeksi” tai ”kaupalliseksi” määritettyyn viihteeseen, sen elementtejä hyödynnettiin tietoisesti ja monin eri tavoin poliittisessa toiminnassa. Analyysimme perusteella politiikkaa on viihteellistetty jo sata vuotta sitten. Politiikan viihteellistämisellä on ollut useita erilaisia funktioita: viihteellä pyrittiin kasvattamaan sosialistien kannattajakuntaa, vahvistamaan sitoutumisastetta sekä tekemään tutuksi järjestäytyneen toiminnan periaatteita ja sosialismin aatetta.

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Section: Keskustelu Politiikan Viihteellistymisestäunclassified

Viihteellistetty politiikka

Anttila¹,

Kauranen²,

Rantanen³

2008

m&v

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“…Social semiotics is particularly useful for the analysis of such complex forces. Socio-semiotics rejects the primacy of signifiers and rediscovers the importance of the signified (Gottdiener 1985(Gottdiener , 1994Vannini 2004). Socio-semiotics allows us to understand how meaning remains potentially open to be phenomenologically experienced in consequential ways through interpretive practices that may result in alternative readings of a text (Hodge and Kress 1988; see also Hall 1980).…”

Section: An Alternative Reading: Weather "Junkies" Speak Outmentioning

confidence: 99%

“…Signs have different meanings; hence, they are said to be polysemic. Thus, socio-semioticians turn their attention to the study of signifieds and of the material conditions and socio-political consequences of interpreting the polysemic property of signs and sign systems at a time in history when signification and interpretation are inevitably influenced by the hegemonic practices of mass media (Gottdiener 1985(Gottdiener , 1994Hodge and Kress 1988;Kress and Hodge 1979;Kress and van Leeuwen 1996).Critical discourse analysis (CDA) shares with socio-semiotics a similar concern: the analysis of the relation between ideology, power, and signs (for a review see Fairclough 1995b;Grimshaw 2001;Van Dijk 2001). Like CDA researchers, socio-semioticians are heavily influenced by the ideas of Gramsci (1971) on hegemony, Volosinov (1973) on the socio-political "organization" of meaning, Bakhtin (1981Bakhtin ( , 1986) on genres, Althusser (1971) on ideology, and Foucault (1972 on discourse.…”

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confidence: 99%

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confidence: 99%

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Technologies of the Sky: A Socio-Semiotic and Critical Analysis of Televised Weather Discourse

Vannini¹,

McCright²

2007

Critical Discourse Studies

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Abstract:We offer a critical reading of televised weather reporting and forecasting discourse. We analyze text obtained from the US affiliate station of The Weather Channel over three days when a winter front advanced through the United States. Our critical analysis reveals the underlying ideological character of weather representation. We interpret the practice of weather representation within the context of the hegemonic discursive orders of leisure, consumption, capital accumulation, and risk management through the technologization of discourse-which characterize contemporary postindustrial culture. Through an analysis of the interpretive practices of a small viewer community, we demonstrate that while alternative readings of weather discourse are possible, they nevertheless are shaped by the technologization of weather discourse. We conclude by promoting socio-semiotics and critical discourse analysis as promising theoretically guided methodologies for analyzing discourse on the environment. Keywords:Weather; Discourse; Semiotics; Media; Technology; Environment. ~ In fair Weather prepare for foul.Thomas Fuller (1732) An obvious way in which humans relate to their biophysical environment is through everyday weather. Whether we live on a coast, in the mountains, in a desert, or on a plain, we all experience some kind of weather. Indeed, talking about such weather is often the easiest and safest way to initiate a conversation with strangers and acquaintances. Whereas our direct experience of the weather is clearly localized, we can virtually experience weather elsewhere in the world through media representation.Weather reporting and forecasting clearly are important within mass media discourse. Detailed information on local and global meteorological conditions, often accompanied by colorful maps and historical statistical information, typically fills an entire page or more in most local and national newspapers. Also, regular radio weather reports are particularly meaningful to many people-especially drivers and boaters-who often depend on them for safe travel.But, television is the mass medium where weather reporting and forecasting (and weather discourse more generally) takes center stage and is made more spectacular. Producers of television weather discourse combine visual stimuli that are especially appealing to viewers with a wealth of written and spoken textual information. Almost all network television stations and some cable networks (e.g. Cable News Network) heavily incorporate weather reporting and forecasting into their news programs to an extent that weather discourse often trumps other news concerns (e.g., the economy, international politics, sports) for programming time. Other cable networks-such as those owned by Discovery Communications, Inc. (e.g., Discovery Channel, The Learning Channel, and The Travel Channel)-even feature weather documentaries in which exceptional weather phenomena are often portrayed in a dramatic and even sensationalist tone. Also, major weather-related, special effects-ric...

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“…In contrast, Gottdiener (1985) argues that consciousness cannot be controlled, even when elites control the production of culture, they cannot control the interpretations that individuals give to cultural products." Gottdiener claims a dialectical struggle over symbols is waged within culture.…”

Section: Theoretical Overview Dominationmentioning

confidence: 99%

Hegemonic disguise in resistance to domination: the Clothesline Project's response to male violence against women

Hipple

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This manuscript has been reproduced from the microfilm master. UMI films the text directly from the original or copy submitted. TTius, some thesis and dissertation copies are in typewriter face, while others may be from any t3T)e of computer printer.The quality of this reprodaction is dependent upon the quality of the copy subnaitted. Broken or indistinct print, colored or poor quality illustrations and photographs, print bleedthrough, substandard margins, and improper alignment can adversely affect reproduction.In the unlikely event that the author did not send UMI a complete manuscript and there are missing pages, these will be noted. Also, if imauthorized copyright material had to be removed, a note will indicate the deletion.Oversize materials (e.g., maps, drawings, charts) are reproduced by sectioning the original, beginning at the upper left-hand comer and continuing from left to right in equal sections with small overlaps. Each original is also photographed in one exposure and is included in reduced form at the back of the book.

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Hegemony and Mass Culture: A Semiotic Approach

Cited by 92 publications

References 28 publications

Viihteellistetty politiikka

Viihteellistetty politiikka

Technologies of the Sky: A Socio-Semiotic and Critical Analysis of Televised Weather Discourse

Hegemonic disguise in resistance to domination: the Clothesline Project's response to male violence against women

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