“…This is because these managers or entrepreneurs may have had incorrect hypotheses about when co-specialization among a certain set of resources and capabilities will generate economic value, making revision of their hypotheses necessary. In this incremental and iterative way, experiments with changing bundles of co-specialized resources and capabilities (Shelef, Wuebker, & Barney, 2021) may reveal a set of co-specialized resources and capabilities that can actually generate economic value in a particular market (Alvarez & Barney, 2007; Alvarez, Barney, & Anderson, 2013). 5 If this process is rare and socially complex, path dependent, or causally ambiguous, this bundle can be a source of sustained competitive advantage.…”