How can stakeholder theory contribute to opportunity theory? We suggest that stakeholder theory affords appropriate theoretical lenses for grounding the opportunity-actualization perspective more firmly within the real-world constraints of business venturing. Actualization departs from a strong focus on entrepreneurial agency to conceptualize how pre-existing environmental conditions determine what entrepreneurial action can achieve. We explain that stakeholder theory can strengthen the outward-looking orientation of actualization by (1) bringing the entirety of stakeholders centre-stage, beyond a narrow focus on market stakeholders, and (2) stressing the importance of noneconomic considerations for the actualization of economic opportunities. Our theorization culminates in the concept of ‘strategic opportunity thinking’ (SOT). We conceptualize SOT as a way of protecting entrepreneurs from the blind-to-stakeholders mindset that either sleepwalks them into the territory of non-opportunity or prevents them from the actualization of real yet difficult-to-actualize opportunities in the absence of stakeholder-centric thinking.
The notion that opportunities exist objectively ''out there'' has been repeatedly assaulted by scholars who counter that opportunities are subjectively constructed or created. This paper intends to restore the balance by bringing the critical strands of inquiry themselves under critical scrutiny. Beyond the formulation of some original lines of critique and the drawing of attention to some foundational yet insufficiently studied issues, this article further contributes the following: (1) it juxtaposes a taxonomical ordering of constructivist approaches; (2) it identifies angles of complementarity and contradiction with the objectivist perspective; and (3) it brings subtle conceptual distinctions into prominence.
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