“…This suggests that the exchange of ideas via such natural routes was crucial to the transformation of the iconographic language. Sanctuaries such as La Luz were another arena in which these influences and cultural contacts could be enacted, showing the appropriation and adaptation of foreign iconographies by local communities, which, within the new context, gave new meaning to those materials (Van Dommelen and López‐Bertrán , 298). Moreover, from this perspective, the establishment of the city of Qart‐Hadasht (Cartagena) as part of the Carthaginian expansion in southern Spain was also a key factor, and led, in the words of S. Keay (, 305), to closer contact between the Iberians and ‘the broader Hellenised Mediterranean’.…”