“…Studies have shown that people are more likely to comply with requests when they are given a reason (Langer, Blank, & Chanowitz, 1978), but little research has addressed how the content of these reasons matter. Psychologists have long argued that people give for two basic reasons: egoistic and altruistic (Batson, 1998;Boice & Goldman, 1981;Cialdini, Brown, Lewis, Luce, & Neuberg, 1997;Paulhus, Shaffer, & Downing, 1976;White & Peloza, 2009). Egoistic giving is based on the primary goal of protecting and enhancing one's identity, image, and emotions, while altruistic giving is based on the primary goal of protecting and enhancing the well-being of others.…”