Non-contrast CT (NCCT) is widely employed as the first-line imaging test to evaluate intracranial hemorrhage (ICH). Advances in mutidetector CT (MDCT) technology have greatly improved the image quality of NCCT for the detection of established, relatively large, and acute ICHs. Meanwhile, the reliability of MDCT in detecting microbleeds and chronic hemorrhage, and in predicting hemorrhagic transformation needs to be further improved. The purpose of this work was to investigate the potential use of non-spectral photon counting CT (PCCT) to address these challenges in ICH imaging. Towards this goal, the NCCT protocol of an experimental PCCT system that simulates the geometry of a general-purpose MDCT was optimized. The optimization was driven by three imaging tasks: detection of a 4.0 mm intraparenchymal hemorrhage, detection of a 1.5 mm subarachnoid hemorrhage, and discrimination of a sulcus in the insular cortex from the parenchymal background. These imaging tasks were custom-built into an anthropomorphic head phantom. Under the guidance of the frequency-dependent noise equivalent quanta and the ideal observer model detectability index d′, the optimal PCD detection mode, energy threshold, and reconstruction kernel were found to be the anti-charge sharing mode, 15 keV, and an apodized ramp kernel, respectively. Compared with a clinical MDCT operated with an ICH protocol and at a matched dose level, the PCCT system provided at least 20% improvements in d′ for all three ICH imaging tasks. These results demonstrated the potential benefits of non-spectral PCCT in ICH assessment.