“…Findings are, however, typically mixed and inconclusive. For example, lower-income consumers sometimes appear to be more responsive to incentives and energy and technology prices (Reiss and White, 2005 ; Alberini et al, 2011 ; Allcott, 2011a ; Ito, 2015 ; Ida et al, 2016 ; DeShazo et al, 2017 ; Houde, 2018 ; Charlier and Kahouli, 2019 ; Lundgren and Schultzberg, 2019 ; Schmitz and Madlener, 2020 ), but other studies disconfirm or qualify this link (Nesbakken, 1999 ; Herter, 2007 ; Faruqui et al, 2013 ; Moshiri, 2015 ; Zhang, 2015 ; Schulte and Heindl, 2017 ; Hansen, 2018 ; Alberini et al, 2019 ; Harding et al, 2020 ; Prest, 2020 ). Inconsistent findings could be partly due to methodological differences across studies or context-dependency of the effects.…”