“…Such a broad mixture of motives has been observed also byEngelmann and Strobel (2004),Cappelen, Hole, Sorensen, and Tungodden (2007),Erlei (2008), andDaruvala (2010).3 Regimes with incentives to reduce income(Konrad, 1994) or not to invest in individual skills(Buchholz, Nett, & Peters, 1998) cause socially suboptimal results. 4 Compare Cappelen et al (2010) for a similar introduction of social norms into the utility function.…”