“…Ambient displays are generally meant as architectural, physical interfaces between people and information, positioned in public spaces such as an office or a hallway, translating data in a calm, non-intrusive experience (Wisneski, Ishii, Dahley et al 1998). Because ambient displays are used in a public context, creative design is exploited for functional purposes, for instance to adapt the physical design to the physical environment or usage context (Mankoff, Dey, Hsieh et al 2003). Creative design is required in order to merge the display in the physical surroundings, in order to augment the acceptability of the general public, and to be able to entice the audience repeatedly over long periods of time.…”