We study the choice of the regularisation parameter for linear ill-posed problems in the presence of noise that is possibly unbounded but only finite in a weaker norm, and when the noise-level is unknown. For this task, we analyse several heuristic parameter choice rules, such as the quasi-optimality, heuristic discrepancy, and Hanke-Raus rules and adapt the latter two to the weakly bounded noise case. We prove convergence and convergence rates under certain noise conditions. Moreover, we analyse and provide conditions for the convergence of the parameter choice by the generalised cross-validation and predictive mean-square error rules.