Near-ground artificial cloud releases in the turbulent atmospheric boundary layer were investigated experimentally by Lidar measurement techniques. Simple scaling relations between the average concentration and the lowest order moments are suggested by simple analytical models, and the experimental results are tested against these hypotheses. We find strong evidence for a simple scaling of the standard deviation, skewness and kurtosis with the average concentrations at the downwind distances observed in our experiments. Near-ground concentration fluctuations in fixed as well as moving frames of references are investigated. The scaling is supported by data from several experimental sites and different atmospheric stability conditions. One conclusion of the study is that relatively accurate estimates for the standard deviation, skewness and kurtosis can be obtained for the concentration fluctuations, given a reliable estimate of the space-time varying average concentration field.