Varying amounts of phytosterols (PS) occur naturally in several foods of plant origin. PS, which are structurally and functionally similar to cholesterol, have been shown to reduce plasma total cholesterol (TC) and low-density lipoprotein-cholesterol (LDL-C) levels.Moreover, PS disrupts endocrine function in certain animals. In the present study, we investigated the effects of high doses of PS on adrenal and reproductive endocrine function during sexual maturation in Japanese male quails. Two experiments were conducted; in the first experiment, quail chicks were subjected to long-term chronic feeding of PS (8, 80, and 800 mg/kg body weight [BW]) and the chemicals were gavaged into the crop sac from 7-50 days post-hatching. From the forty-fourth day, half of the animals in each group were subjected to a 6-day adrenocorticotropic hormone (ACTH) challenge for artificial stimulation of the adrenal gland and evaluation of long-term PS effects; in the second experiment, single doses of PS were subcutaneously injected (SC) into adult males (10-weeks-old) to assess the acute direct effect. Results indicated that chronically PS-fed animals showed a better adrenal response to ACTH challenge, and the corticosterone levels were higher (P < 0.05) than those of the controls. Moreover, corticosterone levels were also high (P < 0.05) 3 h after SC injection of PS. In contrast, testosterone levels and the testes weights were significantly lower (P < 0.05) in the groups chronically administered with PS. No differences were observed in the testosterone levels in the acute experiment or luteinizing hormone (LH) levels in either experiment. In conclusion, the differential effects of PS on the adrenal gland and testis might be due to preferential use of different lipoprotein-cholesterol forms for steroid production. In addition, PS might locally perturb testosterone production by its accumulation or delay in testicular maturation.