High Radicality of Product Innovation and High Flexibility and High Agility of System of Manufacturing: Towards the Smart Factories

Oliveira, Selma Regina Martins

doi:10.1016/j.promfg.2017.07.261

Cited by 7 publications

(12 citation statements)

References 16 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Unfortunately, in a fiercely competitive and unsettled environment, the success rate of product innovation is low and has actually been slightly decreasing (Castellion and Markham, 2013). Organizations are thus forced to compete and endlessly adapt to effectively respond to the unpredictable needs of customers by providing superior product value (Bolwijn and Kumpe, 1990; Hajli et al , 2020; Shahin and Mahdian, 2020) and increasing their rates of innovation success (Oliveira, 2017).…”

Section: Introductionmentioning

confidence: 99%

Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence

Puriwat

Hoonsopon

2021

JMTM

View full text Add to dashboard Cite

PurposeThis study is to compare the impact of organizational agility and flexibility on performance of each type of product innovation (radical vs incremental innovation). Additionally, the moderating effect of technological turbulence on the relationship between the two types of organization is examined.Design/methodology/approachBased on gaps in the existing literature, the survey data are collected from managers who are in charge of developing new products in three industries: food and beverage, chemical and machinery (N = 431). Confirmatory factory analysis is used to verify measurement items and regression analysis is used to test hypotheses.FindingsThe results show that organizational agility increases performance in radical innovation both in a certain situation and an environment with technological turbulence. In contrast, the impact of organizational flexibility is limited to increasing performance in both radical and incremental innovation performance in a certain situation.Originality/valueOur study extends the knowledge of organizational agility and flexibility in the domain of product innovation. Adaptation of organization to respond the technological turbulence will stimulate creativity of new product development teams to produce new useful ideas and transform these ideas to product innovation. The different types of organizing a new product development team to handle technological turbulence will provide different results in product innovation performance. In addition, the findings provide a recommendation on how the organization of a new product development team can improve performance in each type of product innovation under technological turbulence.

show abstract

Section: Introductionmentioning

confidence: 99%

Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence

Puriwat

Hoonsopon

2021

JMTM

View full text Add to dashboard Cite

show abstract

“…Once a company decides to adopt flexible product strategy; they will embark on new product development process. According to Oliveira (2017) there are three major forms of flexibility; operational flexibility, product flexibility and capacity flexibility (Oliveira 2017(Oliveira , 1326. Flexibility in product is defined by Schneider et al (2020) as "the ability to adapt to change easily and reversibly whereas economically understandable easily and changeable back to the previous position rapidly" (Schneider et al 2020, 814).…”

Section: Flexible Product Devel-opment Strategymentioning

confidence: 99%

The Future of Flexible Product Manufacturing by Using Industry 4.0 Technologies in Regard to Consumer Preferences

Ejaz

2021

View full text Add to dashboard Cite

THE AIMS OF THE PAPER The core objectives of this paper are to understand constantly changing consumer choices over time and the manufacturing of flexible products to answer the problem. The flexible products with multiple utility choices can help consumers from every segment to fulfil their needs. The study has shed light on the flexible product manufacturing process and has also discussed launching strategies into the market with having considered various market factors in the process. METHODOLOGY A rigorous analysis of literature has been done to understand why flexible products should be preferred over standard products. Literature related to flexible product strategy is being examined and explored its dimensions of price setting and product utility. MOST IMPORTANT RESULTS This study provides a road map for companies to shift their focus on developing new manufacturing processes in order to develop flexible products to address dynamic consumer preferences. This study also shed light on the fact the flexible products might be more profitable for the company. RECOMMENDATIONS The findings show that flexible products provide larger range of utility choices and with a right price; it can be more profitable than a standard product. Flexible products can go along with mass customisation of products which can enlarge utility choices for consumers to an unlimited level.

show abstract

“…Agility becomes as a key to develop new products in order to be able to meet market needs (Schuh et al, 2017) and agility has a strong relationship with radical product innovation (Oliveira, 2017). Likewise, proactive market orientation can encourage the creation of radical innovation (Kocak et al, 2017) and improve innovation capabilities (Lakshman & Adhikari, 2017).…”

Section: Market Orientation and Product Innovation Agilitymentioning

confidence: 99%

“…Studies show that radical innovation also affect business performance (Kocak et al, 2017). Agility has a strong relationship with radical product innovation, which has an impact on improving business performance (Oliveira, 2017). Agility allows the work team to quickly create and communicate decisions on developing new products (Rebentisch et al, 2018).…”

Section: Product Innovation Agility and Business Performancementioning

confidence: 99%

See 1 more Smart Citation

Product innovation agility on business performance: The role of market and learning orientation

Mulyana

Sutapa

Wasitowati

2019

CyA

View full text Add to dashboard Cite

show abstract

High Radicality of Product Innovation and High Flexibility and High Agility of System of Manufacturing: Towards the Smart Factories

Cited by 7 publications

References 16 publications

Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence

Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence

The Future of Flexible Product Manufacturing by Using Industry 4.0 Technologies in Regard to Consumer Preferences

Product innovation agility on business performance: The role of market and learning orientation

Contact Info

Product

Resources

About