High shopping frequency of Vietnamese consumers: theory and measurement

Abstract

Almost all Vietnamese consumers shop at least five or six times a week or everyday or more. We formulated a basic model of the optimal level of shopping frequency. Hanoi consumer survey data has been analysed using the binary choice Probit model to measure factors that influence the major characteristics related to the high-shopping frequency patterns of Vietnamese consumers. The results consolidate the validity of the basic model and show that freshness, convenience (distance), gender and the presence of children in the household had a significant effect on the frequency of shopping. In contrast, factors such as owning a refrigerator as well as income did not have a significant effect in shaping consumer shopping behaviour.

Sustainable development in Vietnam: An examination of consumers' perceptions of green products

“…Consumers were chosen from natural settings of supermarkets, traditional markets, and convenient stores. Because female is the main shopper in Vietnam (Figuié & Moustier, ; Maruyama & Trung, ), the number of women in our convenient sample is higher than that of men (17 women vs. 12 men). Respectively, as ecological products are usually consumed by high educational consumers (Kriwy & Mecking, ), it is understandable that the consumers with above‐average educational level were quite popular in the sample.…”

The nature of informal food bazaars: Empirical results for Urban Hanoi, Vietnam

“…Therefore, they often go to the market daily, early in the morning, the time when products are freshest according to the respondents (see also e.g. Maruyama and Trung, 2009). Consumers often perceive the safety and freshness of a product differently depending on the retail outlet type from which the purchase is made.…”

Traditional bazaar or supermarkets: A probit analysis of affluent consumer perceptions in Hanoi

“…Ethnic communities placed particular emphasis on the freshness of perishable foods (Kaynak, 1985;Goldman et al, 2002;Maruyama and Trung, 2006). The long-established habit of purchasing fresh goods from local open markets has been identified as the great barrier to the expansion of the modern retail sector in Asian countries.…”