Abstract-The temperature dependence of the coercivity of Sm-Co based magnets is investigated by magnetization measurements and model calculations. The Zr-free titanium-substituted Sm-Co material exhibits a positive temperature coefficient of the coercivity (TCC) above room temperature, a reasonable hysteresis-loop shape, and an appreciable coercivity of 12.3 kOe at 500 C for the nominal composition Sm(Co 6 2 Cu 0 8 Ti 0 3 ). The samples were produced by heat-treating the disordered 1 : 5 alloy commonly referred to as the TbCu 7 (or 1 : 7) phase. X-ray diffraction analysis shows that, upon annealing at 1165 C, the starting material segregates into more-or-less stoichiometric 1 : 5 and 2 : 17 phases. The TCC is explained by taking into account that two-phase Sm-Co magnets are of the pinning type, that is the coercivity is realized by capturing (or repelling) domain walls at 1 : 5/2 : 17 phase boundaries. Starting from a planar-defect approach, the TCC is modeled as a function of the anisotropy constants of the involved phases. The present approach yields a fair agreement between theory and experiment, and explains the existence of a coercivity maximum in terms of the Cu concentration.Index Terms-Domain wall pinning, high-temperature permanent magnets, Sm-Co based permanent magnets, temperature dependence of coercivity.