Purpose -The research aims to determine and analyze strategies for reducing unemployment, supporting and inhibiting factors, as well as efforts to overcome inhibiting factors of local government strategies in reducing unemployment in Padang City, West Sumatra Province. Methodology -Research methods using qualitative. Data collection techniques for interviews, questionnaires, and documentation. The informant and respondent were employees of the Padang City Manpower and Industry Office. The analysis technique uses qualitative data analysis with 1) Reduction Data, 2) Data Display, 3) Conclusion Drawing, and 4) Verification. SWOT analysis technique. Findings -The Padang city government has taken serious steps to tackle unemployment, including reconstructing the organizational structure and improving the budget and training facilities, which received a positive response from the workforce. Nevertheless, several challenges remain, such as inadequate Cooperation with the private sector, suboptimal information systems, and insufficient infrastructure availability, especially in large city areas.Originality/Novelty -This study delves into the issue of unemployment in Padang City, assessing the mismatch between government initiatives and rising unemployment rates while considering economic and social impacts. The aim is to formulate recommendations that help local governments create more effective and innovative strategies to tackle unemployment. Implications -This study highlights the need to strengthen management information systems and socialization of job training programs, accompanied by adequate budget allocation and integration of national policies, as critical strategies to reduce unemployment in Padang City. These recommendations are designed to overcome barriers, stimulate innovation, and improve workforce quality.