Within the past two decades, chromophores, which show aggregation-induced emission (AIE), have gained considerable attention with respect to the development of luminescent liquid crystals. In contrast to common luminogens, AIE emitters do not suffer from aggregation-caused quenching of the emission in the solid state. In this review, we summarize the recent development in the field of AIE-active liquid crystals and show first model devices, which already prove the application potential of these materials. Currently, three different approaches are followed, to get access to luminescent liquid crystals--namely the synthetic approach yielding luminescent mesogens, the doping approach, and the supramolecular approach, which will be described and discussed in detail in this review.