The preparation of ruthenium complexes with novel 2,2′‐bipyridine (bpy) ligands bearing four carboxylic acid groups was investigated with a view to creating dyes containing more than two potential anchoring groups per bpy unit for attachment to a titania surface. Synthetic challenges are encountered upon using the 2,2′‐bipyridine‐3,3′,4,4′‐tetracarboxylic acid ligand because it readily decarboxylates. The use of the methyl esterified derivative (3) proved to be more successful for complex preparation, with a robust preparation of the [Ru(3)2Cl2] complex identified with diglyme as the solvent. This complex was further converted into the thiocyanato complex, [Ru(3)2(NCS)2], which could not be completely de‐esterified. X‐ray analysis of crystals obtained from a mixture of isomers for this complex provided data for the S,S‐ and N,S‐coordinated isomers; both showed a twisted arrangement of the pyridine rings in the 2,2′‐bipyridine‐3,3′,4,4′‐tetracarboxylic acid ligand, owing to steric hinderance. Conversely, the isosteric 2,2′‐bipyridine‐4,4′,5,5′‐tetracarboxylic acid ligand was easily converted into the desired [Ru(2)2(NCS)2] complex through a standard one‐pot procedure in N,N‐dimethylformamide solvent. All of the complexes presented herein exhibit a significant redshift for the metal to ligand charge‐transfer bands, relative to the benchmark ruthenium dye N719 and derivatives thereof. All complexes exhibit a quasi‐reversible process for the ruthenium(II/III) couple at approximately 0.4 V versus the ferrocene couple, comparable to analogous ruthenium dyes.