The reaction of arylaldehydes with but-3-yn-2-one in the presence of the Lewis acids titanium(IV) bromide (TiBr 4 ) or boron(III) tribromide (BBr 3 ) (1.4 equiv.) can be drastically affected by the reaction temperature. When the reaction was carried out at À 208, the brominated compound 1 was obtained as the major product. However, when the reaction was carried out at room temperature (208), both the brominated compound 1 and dibrominated compound 2 were formed as major products. The substituent on the phenyl ring can affect the (E)/ (Z) ratio. Moreover, with 2 as the substrate, the Pd-catalyzed allylic substitution and Suzuki-type coupling reaction have been examined.