Hispanic and Non‐hispanic Responses to Concepts for Four Foods

Moskowitz, Howard R.; Itty, Barbara; Katz, Rachel; Maier, Andrea; Beckley, Jackie; Flores, Laurent

doi:10.1111/j.1745-459x.2004.030804.x

Cited by 3 publications

(9 citation statements)

References 13 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Five articles focused on food store placement (Grier & Davis, 2013;Inagami, Cohen, Finch, & Asch, 2006;Moore, Diez Roux, Nettleton, & Jacobs, 2008;Powell, Auld, Chaloupka, O'Malley, & Johnston, 2007;Rose et al, 2009), of which two focused on fast-food restaurant proximity to schools (Grier & Davis, 2013;Powell et al, 2007) and three focused on grocery/supermarket proximity to households (Inagami et al, 2006;Moore et al, 2008;Rose et al, 2009). Single articles examined these topics: prevalence of Latino actors and the types of ads or products they advertised during children's TV programming (Bang & Reece, 2003), types of health ads appearing in women-oriented magazines (Duerksen et al, 2005), product preferences among Latino and non-Latino consumers (Moskowitz et al, 2004), and 1 Deemed not relevant if the study did not encapsulate the marketing mix or if the article included Latinos but did not include a comparison group. 2 Selected articles must have explicitly compared Latinos with another racial/ethnic or type of marketing group (e.g., Spanish-language television vs. English language television, Bodegas vs. supermarkets, etc.).…”

Section: Characteristics Of Identified Studiesmentioning

confidence: 99%

Food and Beverage Marketing to Latinos

et al. 2014

View full text Add to dashboard Cite

Obesity rates among U.S. adults and children have increased over the past two decades and, although signs of stabilization and decline among certain age groups and geographies are being reported, the prevalence of obesity among Latino adults and children remain high. The Latino population is growing in parallel to these obesity rates and marketers realize they cannot ignore this growing, high-spending, media-consuming segment. Studies examining food and beverage marketing strategies tend to discuss minority groups in general but do not account for racial and ethnic differences, reducing our ability to explain existing inequities. This article aimed to identify the food and beverage marketing strategies used to influence food environments for Latinos versus non-Latinos. A systematic literature review and analysis, guided by an established marketing conceptual framework, determined that the food and beverage marketing environment for Latinos is less likely to promote healthy eating and more likely to encourage consumption of low-nutrient, calorie-dense foods and beverages. This analysis also determined that Latinos' food environment and the placement of food retail stores appears to influence their body mass index; however, placement of these stores cannot be generalized, as geographical differences exist. While food and beverage marketing is only one of many sources of influence on food and beverage consumption, these findings reinforce the notion that Latinos are at a disadvantage when it comes to exposure of healthy lifestyle messaging and health-promoting food environments.

show abstract

Section: Characteristics Of Identified Studiesmentioning

confidence: 99%

Food and Beverage Marketing to Latinos

et al. 2014

View full text Add to dashboard Cite

show abstract

“…Product liking is not necessarily a predictor of product purchase. Purchase decisions often employ the evaluation of several product attributes with some product attributes being more important than others (Moskowitz et al. 2004, 2006).…”

Section: Introductionmentioning

confidence: 99%

“…Conjoint analysis has been applied recently to study food preference and drivers of liking (Moskowitz et al. 2004; Valeeva et al.…”

Section: Introductionmentioning

confidence: 99%

Consumer Perception of Whey and Soy Protein in Meal Replacement Products

Childs

Thompson

Lillard

et al. 2008

Journal of Sensory Studies

View full text Add to dashboard Cite

show abstract

“…The additive constant for the entire panel ( n = 400) was 20, which means that 20% of respondents were interested in the ginseng food products before they were exposed to any elements. Based on previous studies, k 0 < 30 means a low interest in the topic, 30 < k 0 < 50 means a moderate interest and k 0 > 50 means a high interest (Moskowitz et al . 2004).…”

mentioning

confidence: 99%

“…Table 3 shows that utility values for the entire panel ranges from 5.9 to −13.6, which indicate that there were no elements that remarkably drew consumer interest. Generally, utility values above 16 are considered as extremely important elements, 11–15 as very important, 6–10 as significant and relevant, 0–5 as having little impact and below 0 as subtracting interest (Moskowitz et al . 2003, 2004).…”

mentioning

confidence: 99%

Consumer Attitudes and Expectations of Ginseng Food Products Assessed by Focus Groups and Conjoint Analysis

Chung

Hong

Kim

et al. 2011

Journal of Sensory Studies

View full text Add to dashboard Cite

Ginseng food products in the U.S.A. have mostly been limited to beverages despite the growth of functional foods market. The objectives of the study were to: (1) probe consumer attitudes and expectations of ginseng food products in the U.S.A., and (2) identify ginseng food product concept(s) that possess market potential in the U.S.A. Focus group panel (n = 14) experienced limited types of ginseng food products from the Asian market and suggested that new ginseng food products be developed on the basis of preexisting product types in the U.S.A. Conjoint analysis (n = 400) was performed with four categories and five elements from each category, which were generated based on findings from preceding focus groups. Participants had a low level of initial interest in ginseng food products. “Sweetness” and “ginseng chocolate” had the highest utility values. Findings suggested that the original ginseng flavors, including bitterness and earthiness, be minimized in order to establish potential for success in the U.S. market. PRACTICAL APPLICATIONS This present work demonstrates consumers' insights and expectations of ginseng food products as well as ginseng food product concepts that drive consumers' interests, which have not been extensively researched in the U.S.A. Moreover, findings from the study demonstrate U.S. consumers' knowledge and insights of ginseng and its health effects. These will help food manufacturers understand the consumers who are latent in purchasing ginseng food products in the market and develop ginseng food products that will ensure their success in the U.S. market. Segmentation of consumers based on the pattern of their responses to the concept elements will be beneficial for food‐marketing experts to establish marketing strategies. New ginseng food products where the findings from the study are applied are expected to increase consumers' intent to purchase the products, which have been known as containing numerous bioactive compounds.

show abstract

Hispanic and Non‐hispanic Responses to Concepts for Four Foods

Cited by 3 publications

References 13 publications

Food and Beverage Marketing to Latinos

Food and Beverage Marketing to Latinos

Consumer Perception of Whey and Soy Protein in Meal Replacement Products

Consumer Attitudes and Expectations of Ginseng Food Products Assessed by Focus Groups and Conjoint Analysis

Contact Info

Product

Resources

About