“…Moreover, security issues related to payment and personal information play a critical role in travelers’ decisions to make an online hotel booking (Chiam, Soutar, & Yeo, 2009; Kim & Kim, 2004; Law & Hsu, 2006). Recent studies have found that some travelers do not shop online partly because they think the Internet is not a secure place to expose their personal information (Qi, Leung, Law, & Buhalis, 2010). Similarly, a recent report showed that nearly half of American Internet users are concerned about privacy when they shop online and such concerns hinder customers from making purchase (Ortutay, 2011).…”