#Hookah, #Shisha, #Narghile: the Portrayal of #Waterpipe Smoking on Instagram

Abstract

Background: In the last 25 years, rates of waterpipe tobacco smoking have sharply increased in the United States and other Western countries. At the same time, social media platforms such as Instagram have become a popular way to portray content related to waterpipe smoking. Thus, public health researchers have become interested in the potential relationship between the portrayal of waterpipe smoking on social media and the attitudes of users toward the activity.