“…The proposed utilitarian association rule mining model of guideline pricing in the article considers 30 different attributes when determining the rule, and these attributes are based on customer land buying patterns gathered from questionnaires. The questionnaires in the attributes dataset include: (1) water supply, (2) drainage and sewage, (3) recharging aquifers, (4) commercial district, (5) mixed-use housing, (6) the principal residence commercial district institution, (8) Small scale industry, (9) Large scale industry (10) recreation urbanization, (11) residential construction,(12) non-urbanization,(13,14) dangerous location, (15) commercial activity,(16) an arterial road, (17) a sub-atrial road, (18) a collector office,(19) a major road, (20) an airport, (21) a bus stop,(22) a bus terminus, (23) a college distance, (24) a commercial relationship, (25) a government school, (26) a private school, (27) a hospital, (28) an industrial relation activity, (29) information technology-parks, (30) a park, (31) a posh area, (32) a major road, (33) a slum area, (34) a temple, (35) a metro rail, (36) a guideline. In the aforementioned 36 attributes, attributes 1 through 18 describe whether or not infrastructure exists in a specific location, while attributes 19 through 35 describe the distance between a location's land and another location, and are obtained from a GIS-based model builder.…”