House purchase intention during pandemic COVID-19 in Surabaya, Indonesia

Anastasia, Njo; Sugeng, Kathryn

doi:10.1108/pm-03-2022-0020

Cited by 7 publications

(1 citation statement)

References 49 publications

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“…One of the robust rationales is whether consumers collect information and evaluate each choice based on personal information preferences, experiences, and the external environment for purchase intent. Purchase intent is the willingness of a person to plan or purchase a product in forthcoming (Njo & Sugeng, 2022). This study incorporated other variables to augment the range of diversity in intention, encompassing buying intention as well.…”

Section: Literature Reviewmentioning

confidence: 99%

Customer Engagement: Is It Important to Housing Purchase Intention?

Perwira,

Masnita,

Kurniawati

et al. 2024

mem

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Social media platforms have added new ways to get information that can influence the purchase intent, including housing purchasing. Since there is a paucity of research that investigates the relationship between consumers' access to social media and their intention to purchase a house, the aim of this study is to determine whether social media activities as marketing tools influence the intent of people in house purchasing, especially when comes to customer engagement. The results of this study are expected to give marketing managers of real estate companies different ideas about how to run each of the official social media platforms to get people to buy the houses. The data collection process involved the participation of 284 individuals who completed online questionnaires. The collected data was subsequently analyzed using statistical software packages such as SPSS and AMOS to derive meaningful findings. This study found that SMMA activities positively influence brand trust, as well as Brand Trust and Purchase Intention, but the primary focus of this research is to investigate the impact of these variables on house purchase intention, with a particular emphasis on the role of customer engagement.

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Section: Literature Reviewmentioning

confidence: 99%

Customer Engagement: Is It Important to Housing Purchase Intention?

Perwira,

Masnita,

Kurniawati

et al. 2024

mem

View full text Add to dashboard Cite

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Analysing the home buyers’ purchasing behaviour in Bengaluru during the post-COVID-19 pandemic era through structural equation modelling

N.S.,

Khandai

2024

IJHMA

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Purpose Housing is one of the basic necessities of humankind for survival and purchasing a home is often a substantial milestone. Individuals exhibit complex behaviour influenced by various factors while making decisions related to the purchase of residential properties. While most of the earlier studies have focused on understanding the purchasing behaviour of home buyers’ in developed countries, the research is limited on this topic in developing countries such as India. The booming information technology industry has rapidly increased the demand for residential properties among the migrant population in Bengaluru, India’s largest technology hub. Real estate developers strive to meet the requirements of prospective customers through innovative ways but face challenges in a competitive market. Design/methodology/approach It is essential to understand the factors influencing home buyers’ purchase attitudes for increasing property sales. However, a lack of research on this subject is identified in the emerging city of Bengaluru. This study aims to analyse the determinants of home buying decisions for potential investors in Bengaluru through structural equation modelling to provide insights for the real estate industry to construct houses as per their customers’ needs. Findings It was found that housing amenities, financial aspects, location conveniences and marketing services significantly influenced home buyers’ purchase decisions, whereas housing features do not. Originality/value The findings of this study offer valuable insights for governmental bodies to implement appropriate policies and for builders to design properties with features that cater to the target population, thereby promoting sustainable growth in the real estate industry.

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Islamic home financing products: a study of customer intentions in Indonesia

Wulandari,

Ubaidillah

2024

IJHMA

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Purpose Islamic home financing products with Murabaha contracts are widely favored among the Muslim community in Indonesia, given that the country has a population of over 230 million Muslims. To facilitate the development of products and enhance public interest, it is important for Islamic banking institutions to comprehend the elements that may impact the intents of Muslim communities in Indonesia when selecting Islamic home financing products with Murabaha contracts. The purpose of this study is to ascertain the many aspects that may have an impact on the decision-making process of Muslim communities in Indonesia when selecting Islamic home financing product that use Murabaha contracts. Design/methodology/approach The partial least square-structural equation modeling data processing techniques will be used to process and evaluate these components. The data used in this study was acquired by administering questionnaires to a sample of 298 Muslim communities, which were randomly selected from a pool of 301 possible customers of Islamic house finance in Indonesia. Findings The results of this research show that attitude, subjective norms and perceived behavioral control have positive influence on intention to choose an Islamic home financing scheme with Murabaha agreement, while price fairness of Islamic home financing and Islamic altruism have direct and indirect influence on intention to choose Islamic home financing. Research limitations/implications Analyzing factors that affect intention to choose Islamic home financing product under Murabaha contract is essential. Future study is required to analyze other Islamic home financing products, such as istisna, ijarah muntahia bi tamlik and diminishing musharakah. This study only serves as a foundation for further investigations into conventional approaches to home financing in emerging nations. The areas can be expanded to be implemented in other countries. Practical implications It is anticipated that Islamic banks have the capacity to cultivate a favorable and constructive perception, hence fostering a positive disposition among the Muslim populace in Indonesia. Furthermore, it is essential for Islamic banks to guarantee that all stakeholders within the sharia-compliant institution, particularly the frontline staff, have enough expertise and understanding of the intricacies of Islamic home financing products including Murabaha contracts, which are intended for prospective customers. In the foreseeable future, it is anticipated that the Muslim population in Indonesia would exhibit a greater intention toward the use of Islamic home financing solutions that use Murabaha contracts, facilitated by the establishment of a conducive environment. Originality/value This research integrates the impacts of pricing fairness and Islamic charity as a modified model, alongside the theory of planned behavior model, to examine the influence of these factors on individuals’ intentions to use Islamic home financing in Indonesia.

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House purchase intention during pandemic COVID-19 in Surabaya, Indonesia

Cited by 7 publications

References 49 publications

Customer Engagement: Is It Important to Housing Purchase Intention?

Customer Engagement: Is It Important to Housing Purchase Intention?

Analysing the home buyers’ purchasing behaviour in Bengaluru during the post-COVID-19 pandemic era through structural equation modelling

Islamic home financing products: a study of customer intentions in Indonesia

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