2020
DOI: 10.1108/ijhma-12-2019-0123
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Housing sales of real estate developers in Turkey

Abstract: Purpose Because of competition, residential property developers use a variety of promotional tools to gain recognition and increase their market share and the demand for housing, and to manage their customer relations. This study aims to examine what real estate developers did to detect the need for types of housing, and pricing and promoting housing. It also sought clues about how they manage customer relations in residential sales. Design/methodology/approach In this study, semi-structured interviews were … Show more

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Cited by 5 publications
(3 citation statements)
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“…This choice is motivated by the fact that the MOCs from the largest Italian cities are the most significant in terms of size and amount of waste processed (ISPRA). Moreover, this choice supports the homogeneity of the sample being examined (Selvi, Pajo, Çakir, & Demir, 2020).…”
Section: Dataset and Methodologymentioning
confidence: 75%
“…This choice is motivated by the fact that the MOCs from the largest Italian cities are the most significant in terms of size and amount of waste processed (ISPRA). Moreover, this choice supports the homogeneity of the sample being examined (Selvi, Pajo, Çakir, & Demir, 2020).…”
Section: Dataset and Methodologymentioning
confidence: 75%
“…According to Dorst (2011), the personification of an object is successful when it not only attaches human qualities to ideas that are abstract but also allows the users that are being targeted to "empathize" with the object or brand image. Anthropomorphic tendency refers to the tendency of an individual to humanize non-human structures or objects (Sharma et al, 2022). Elements such as humor and imagination build on the experienced pleasure and can lead to outcomes of increased purchase decision.…”
Section: Anthropomorphic Tendency and Real Estate Purchase Decisionmentioning
confidence: 99%
“…In the context of advertising, Tuan’s philosophy, which is built on the foundations of humanistic geography, refers to topophilia as the emotive relation that exists between an individual and a place. It derives from elements such as ephemeral visual pleasure, fond memories of home and reflections of vitality and good health which may be of interest to advertisers (Selvi et al , 2021). When a brand creates a space with these values, it can impact real estate purchase decisions.…”
Section: Background and Literature Reviewmentioning
confidence: 99%