Purpose Because of competition, residential property developers use a variety of promotional tools to gain recognition and increase their market share and the demand for housing, and to manage their customer relations. This study aims to examine what real estate developers did to detect the need for types of housing, and pricing and promoting housing. It also sought clues about how they manage customer relations in residential sales. Design/methodology/approach In this study, semi-structured interviews were conducted with real estate developers. This study has heuristic characteristics based on qualitative data. Document reviews, descriptive analysis and discourse analysis were carried out on the interview data and other sources. As purposeful sampling is generally used in qualitative studies; intensity sampling, homogeneous sampling, criterion sampling and snowball sampling were used together in this study. Findings The study found that real estate developers were inadequate at advertising and promoting, allocated little budget for promotion and did not use technology sufficiently. The real estate developers gave discounts at rates that did not actually desire, had to create payment plans, and as a result, they lost customers because they could not manage customer relations well. Research limitations/implications Interviews were conducted with 15 real estate developers who have been selling residential properties for more than 10 years in Süleymanpasa and Çorlu districts of Tekirdag. Data obtained are mostly qualitative. Originality/value This study aimed to determine real estate developers’ ability to implement a variety of promotional strategies and manage customer relations. Results and conclusions can offer significant clues about real estate developers with similar characteristics. Its conclusions of this study can be compared to similar studies of real estate developers in many regions of Turkey.

No abstract

No abstract

Industry 4.0, or with the other name the 4th industrial revolution, is composed of integratedly with components like data exchange and related manufacturing technology thanks to automatic control systems and internet. Due to Industry 4.0, it is expected that smart factories where productivity is at the top and each data can be viewed simultaneously will become popular. Smart factories are becoming current issues as activities where machine-robots do almost impeccable manufacturing and the human factor is minimized in production. Due to the increase in the number of smart factories in the forthcoming period, it is thought that unskilled labourers will be unemployed. At this point, Cittaslow may be one of solutions to reduce unemployment as a local development model. This study has been conducted for emphasizing that, local production, sales and other similar activitities can create employment opportunities for women and unskilled labor in cittaslow cities. This study was prepared by using the literature review of qualitative research methods and some concepts in tourism literature were explained and the concepts such as Industry 4.0, unemployment and employment were emphasized. Within the scope of Cittaslow, a number of interviews were held with the authorities of the municipalities of cities with slow cities. Therefore, interview method was also used. In the conclusion of the study, the activities of Cittaslow led to an increase in employment and public income, and in the recommendations section the activities that Cittaslow cities could implement for employment and income growth.