“…As managers have a better understanding and an insider view of their businesses, analysts and market participants are likely influenced by managers’ non-GAAP exclusions. 8 Consistent with this notion, prior research finds evidence that managers are able to influence analysts’ earnings estimates during the accounting period (Cotter, Tuna, & Wysocki, 2006; Matsumoto, 2002; Richardson, Teoh, & Wysocki, 2004) and also their street earnings reported in I/B/E/S at the end of the period (Christensen, Merkley, Tucker, & Venkataraman 2011; Black, Christensen, Kiosse, & Steffen, 2014). Therefore, based on prior evidence that managers influence analysts’ behavior, we argue that it is important to examine managers’ non-GAAP reporting choices.…”