How Big Data Analytics Boosts Organizational Performance: The Mediating Role of the Sustainable Product Development

Abstract

Increasing haze pollution and its adverse effects on human health is pressuring academics and practitioners to search for different solutions for environmental sustainability around the world. Similar to other countries, Pakistan is also affected by air pollution, and smog has become a fifth season. In Pakistan, one of the main reasons of smog and air pollution is hazardous emissions from vehicles. As a result, the booming automobile industry of Pakistan is now affected by two major challenges: sustainable product development and organizational performance. To meet these challenges, the study has developed a conceptual model to find the effect of big data analytics on organizational performance by adopting a sustainable development program. For the elimination of standard method biases, the study has used a time lag approach to collect the data in three waves and receive 372 usable responses. The empirical results of PLS-SEM suggest that big data analytics have a positive effect on a sustainable product development and sustainable product development has a positive and significant impact on organizational performance. Moreover, mediation of a sustainable program development is also confirmed between big data analytics and organizational performance. The managerial and theoretical implications of these results are discussed.

Adoption of Big Data Analytics and Its Impact on Organizational Performance in Higher Education Mediated by Knowledge Management

“…The results also indicated that the adoption of BDA has a significant impact on HEI performance, which is consistent with the results of other studies [16,53,60], the authors of which highlight the improvement it can bring to indicators such as learning effectiveness and the competitive advantages that are achieved from open innovation generated by the use of BDA [29,[134][135][136]. Likewise, a significant relationship was found between KM processes and HEI performance, corroborating the findings of authors [46,107,137] who argue that the effective implementation of KM processes can present a sustainable competitive advantage, considering HEIs as an open innovator that promotes the exchange of knowledge [138][139][140][141].…”

“…The results of the research also invite reflections on the importance of adopting BDA and KM processes; the large amount of information that HEIs can extract and analyze from internal and external sources in digital environments through BDA make it necessary to adopt this technology because it generates opportunities for open innovation and the consequent creation of new products and services. This process is enhanced in the context of the pandemic because it has allowed universities to add value to society by preparing increasingly skilled professionals [134,138]. New curricula are created that constantly adapt to society's needs, and there are consultancies focused on little-studied but fundamental aspects; moreover, the personalization of teaching shows the relevance of adopting BDA and KM processes, which ultimately allow for the improvement of performance indicators with the help of innovative practices related to technology [135].…”

Integrating Big Data Analytics into Business Process Modelling: Possible Contributions and Challenges

“…Hence, big data gives extra leverage for improving organisation performance. An organisation's performance is measured by various factors such as finance, quality, improvement, and value of the organisation in the market [44]. BDA is a major participant in each of these factors once it helps to enhance them in various ways [45].…”

Big data analytics capability as a major antecedent of firm innovation performance

“…According to Porter and Millar (1985), the firm fundamental ambiguity, path reliance, and social complexity make long-term advantages that are firm innovative capability. Ali et al (2020) investigated that BDAC is a vital factor of firm capabilities, which is not easily copied able; hence the firm innovative performance became a superior source. Firm innovative performance is the creation of some extra values compared to an ordinary competitor that cannot have the ability to produce these values in the industry (Peteraf and Barney, 2003).…”