How Construals of Money Versus Time Impact Consumer Charitable Giving

MacDonnell, Rhiannon; White, Katherine

doi:10.1093/jcr/ucv042

Cited by 76 publications

(100 citation statements)

References 37 publications

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“…As a result, people may feel that the environment is benign when they think about the concept of money, and therefore tend to think more abstractly than when this concept is not activated (Hansen et al, 2013). However, a recent paper by MacDonnell and White (2015) showed that people construe money more concretely than time when they are asked to consider contributing either to the charity, which indicates that people might construe money differently if they consider giving it rather than owning it. In our research, we are interested in what will happen if people consider cash or a credit card as a payment method.…”

Section: Study 1: Reconciling Different Findings Of the Effect Of Paymentioning

confidence: 99%

Go beyond just paying: Effects of payment method on level of construal

Chen

Shen

2016

J Consum Psychol

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Does paying by credit card induce consumers to think more abstractly than paying in cash? In a series of five studies, we show that priming people with a concept of a credit card as the payment method could lead them to construe information more abstractly than priming them with a concept of cash as the payment method. We distinguish between two processes that might account for the above effect, examine the factors that moderate this effect, and demonstrate the marketing implications of our findings.

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Section: Study 1: Reconciling Different Findings Of the Effect Of Paymentioning

confidence: 99%

Go beyond just paying: Effects of payment method on level of construal

Chen

Shen

2016

J Consum Psychol

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“…life, yet also as the 'principal means of attaining and experiencing what life has to offer' (Macdonnell & White, 2015, p. 551). Individuals tend to be less accountable for, and aware of, how they spend their time, than how they spend their money, and they construe time in more abstract terms than money (Macdonnell & White, 2015). Time is often associated with feelings and people's connection to others, whereas money is tangible and associated with self-interests (Leclerc, Schmitt, & Dube, 1995).…”

Section: Consumer Psychology Literature Refers To Time and Money As Smentioning

confidence: 99%

“…For instance, customers might accept delayed response to failures when it is considered along with other recovery efforts, such as a monetary compensation. Importantly, as suggested by Macdonnell and White (2015), consumers construe time in abstract terms, and they exhibit a zone of indifference for small time losses (Festjens & Janiszewski, 2015). Given that time is ambiguous and difficult to quantify, consumers could perceive time losses associated with delayed failure resolution as acceptable.…”

Section: Introductionmentioning

confidence: 99%

Service failures in e-retailing: Examining the effects of response time, compensation, and service criticality

Crisafulli

Singh

2017

Computers in Human Behavior

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This study examines the role of response time in recovering from service failures in e-retailing.Employing an experimental design, the study reveals that customers construe time in abstract terms. Response time during service recovery is evaluated in combination with the compensation provided by the firm and criticality of the service experience. The extent to which the three factors -response time, compensation, and criticality -activate abstract construals, matters to customers. The study demonstrates that delaying the process of recovery can result in customer satisfaction, repatronage, and positive word of mouth, when an apology is provided and criticality of the service is low. Further, delay in service recovery is acceptable when negative emotions elicited by the failure are low. The findings provide empirical insights on the viability of delayed recovery following service failures in e-retailing, contravening the notion that delayed recovery is always inefficacious. The study advances a novel perspective on the role of response time in online service failure and recovery, and also accounts for how customers construe recovery efforts. Whilst establishing the prominence of construal levels in understanding customer responses to online service recovery, the study highlights new avenues for research and innovative managerial perspectives for e-retailers.

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“…We have noted that perceptions of monetary value and psychological distance are connected by their shared effects on construal level (Liberman and Trope 2014;MacDonnell and White 2015). In line with research that has found that one dimension of distance subjectively shrinks the quantity of another dimension -a link that, as noted, is enabled by both dimensions sharing a similar effect on construal level (Maglio et al 2013a) -we have found that social distance shrinks the quantity of money -a non-distance dimension that has a similar effect on construal level as distance.…”

Section: Implications For Psychological Distance and Subadditivitymentioning

confidence: 99%

Other People’s Money: Money’s Perceived Purchasing Power Is Smaller for Others Than for the Self

Polman

Effron

Thomas

2017

Journal of Consumer Research

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Nine studies find that people believe their money has greater purchasing power than the same quantity of others' money. Using a variety of products from socks to clocks to chocolates, we found that participants thought the same amount of money could buy more when it belonged to themselves versus others -a pattern that extended to undesirable products. Participants also believed their money -in the form of donations, taxes, fines, and fees -would help charities/governments more than others' money. We tested six mechanisms based on psychological distance, the endowment effect, wishful thinking, better-than-average biases, painof-payment, and beliefs about product preferences. Only a psychological distance mechanism received support. Specifically, we found that the perceived purchasing power of other people's money decreased logarithmically as others' psychological distance from the self increased, consistent with psychological distance's subadditive property. Further supporting a psychological distance mechanism, we found that framing one's own money as distant (vs. near) reduced the self-other difference in perceived purchasing power. Our results suggest that beliefs about the value of money depend on who owns it, and we discuss implications for marketing, management, psychology, and economics.

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How Construals of Money Versus Time Impact Consumer Charitable Giving

Cited by 76 publications

References 37 publications

Go beyond just paying: Effects of payment method on level of construal

Go beyond just paying: Effects of payment method on level of construal

Service failures in e-retailing: Examining the effects of response time, compensation, and service criticality

Other People’s Money: Money’s Perceived Purchasing Power Is Smaller for Others Than for the Self

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