How Digital Technologies Are Changing Sport?

Ráthonyi, Gergely; Bába, Éva Bácsné; Müller, Anetta; Ráthonyi-Ódor, Kinga

doi:10.19041/apstract/2018/3-4/10

Cited by 17 publications

(11 citation statements)

References 4 publications

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“…The usage of wearable technology, big data analytics, social media, and sensor technologies have all altered the way sports are played, evaluated, and improved in today's connected world. Professional athletes may acquire a deeper insight into their performance, enhance their training techniques, and boost their talents by using new technological breakthroughs and mobile applications (Ráthonyi et al, 2018).…”

Section: Digital Technologies For Digital Sports Marketingmentioning

confidence: 99%

Literature review on the relationship between Artificial Intelligence Technologies with Digital Sports Marketing and Sports Management

Nalbant

AYDIN

2022

Ind. Jo. Spo. Man.

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In recent years, artificial intelligence has shown its supremacy in various domains in a wide range of amusement games and has increased its utilization in the sports industry. The computer vision program used for matches provides a complete analysis of the matches that have happened, gathers and categorizes the data so that the coach or teams may make better strategic planning decisions, and displays the study results. They can make assessments that individuals ordinarily cannot do because of applications of artificial intelligence. The players' performance on their teams may be evaluated in this manner, allowing coaches to devise optimal game-play techniques for their respective squads. Analysis performed using artificial intelligence is also applied in the sporting arena, namely in motorsports racing. Follow-up on fouls committed is accomplished with artificial intelligence, and a chance to get an advantage over one's rivals in terms of strategy is investigated and pursued. The advent of new digital technologies has brought about a revolution in sports marketing, as in every other industry. It has led to the development of digital sports marketing. In this study, an examination employing artificial intelligence and digital technology was carried out, with the primary emphasis on digital sports management and digital sports marketing studies. There has been an investigation into the potential for many technologies, including artificial intelligence, artificial neural networks, the metaverse, virtual reality, and augmented reality, to be used in competitive sports.

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Section: Digital Technologies For Digital Sports Marketingmentioning

confidence: 99%

Literature review on the relationship between Artificial Intelligence Technologies with Digital Sports Marketing and Sports Management

Nalbant

AYDIN

2022

Ind. Jo. Spo. Man.

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“…Sports Industry have tremendous untapped and unexplored market on the internet. Along with, digital technology and digital marketing strategies sports can transform the consumption pattern of likeminded sports enthusiasts (19) . As, digital marketing has created new space and learning for intellectuals.…”

Section: Figure 9 Responses Of Participants Related To Digital Marketing Has Created Newmentioning

confidence: 99%

Comparative Analysis of Digital Marketing Strategies for Live Streaming of Sporting Events

Kumar¹,

Bagchi²

2020

ATMPH

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Background:The research attempts to analyze the impression of digital marketing strategies executed by sports marketers. Digital marketing enables sports club to create brand equity and value. Therefore, marketing campaigns are predominantly run-across various digital platforms promoting and advertising live streaming of sporting events. Interestingly, sports team have conceptualized innovative and engaging marketing ideas to strengthen their fan base and community building. Consequently, earning fan loyalty and converting them into potential buyers for sustainable economic benefits. Evolving digital marketing techniques have contributed in monetization. Sports marketers continuously brainstorm to edge out their competitors in the market. "If predicting the nature of technological change is the most important challenge we face, then identifying how we can engage with technology for the benefit of sport has to be next up on the list". Methods:Comprehensive, set of questions were prepared and circulated among the aspiring sports management students, entrepreneurs, athletes, teachers and sports consumers from different walk and profession of life. Further to validate the findings of the study researcher implemented Pearson's Chi-Square test and Phi (Effect size). Conclusion:With, this background the present article endeavor, to study the recent advances in digital marketing strategies for live streaming of sports events. The article has proposed a theoretical outline for illuminating innovations in digital marketing uplifting sports and social transformations in the sports milieu. It highlights importance of one goto digital marketing strategy for sports marketer is social media marketing.

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“…This effect is reinforced by the fact that most consumers today are digital natives, i.e., people who have grown up with digital technologies (Dellea et al, 2014). These sweeping changes are also transforming the entire sports industry including the way sports are played, consumed, and analyzed (Ráthonyi et al, 2018). Often the focus is on technologies that offer new opportunities for various stakeholders such as players, sports clubs, media, or sponsors (Elishkov et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

Video Production and Distribution Platform in Swiss Sports Teams: An Analysis of Acceptance and Willingness to Pay

Huettermann¹,

Haefliger

Stallone³

2021

Front. Sports Act. Living

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Swisscom Asport (“Asport”) has set itself the target of covering the entire video process from production to distribution. Its services should be affordable not only for professional sports clubs but also for their amateur counterparts. Despite limited resources, clubs want to increase their attractiveness through new technologies and meet members' needs. This paper examines the factors that lead to the acceptance of Asport services by sports clubs. In addition, the willingness to pay for these services is evaluated. Pricing is critical to success in innovation and also because of the limited financial resources of sports clubs. Based on the literature research, a conceptual model was developed based on the unified theory of acceptance and use of technology model (UTAUT), tested using an online survey of Swiss amateur football clubs, and evaluated using regression analysis. The study findings show that social environment exerts the strongest influence on behavioral intention, defined as “acceptance” in this paper. Furthermore, the two independent variables, performance expectancy and effort expectancy, have a significant effect on user acceptance. In contrast to the original model (UTAUT), this paper demonstrates the direct influence of attitude to use. Of the independent variables, facilitating conditions have an additional effect on attitude to use. The results demonstrate that it is not acceptance but attitude to use that influences willingness to pay. An in-depth evaluation of willingness to pay shows that the optimal price point is 83.3% lower than the price offered by the company; however, there are budget-dependent variations in the assessment.

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How Digital Technologies Are Changing Sport?

Cited by 17 publications

References 4 publications

Literature review on the relationship between Artificial Intelligence Technologies with Digital Sports Marketing and Sports Management

Literature review on the relationship between Artificial Intelligence Technologies with Digital Sports Marketing and Sports Management

Comparative Analysis of Digital Marketing Strategies for Live Streaming of Sporting Events

Video Production and Distribution Platform in Swiss Sports Teams: An Analysis of Acceptance and Willingness to Pay

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