How Do Information Sources Shape Voters’ Political Views?

Mathur, Anil; Moschis, George P.

doi:10.2501/jar-2022-009

Cited by 9 publications

(5 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Online content has the power to influence young people's political opinions and decisions. People can more easily investigate candidates and topics thanks to the availability of information online, which helps them make better decisions (Mathur & Moschis, 2022) [14] . Additionally, social media sites like Facebook, Twitter, and Instagram can be effective instruments for political campaigns and debates.…”

Section: General Average 296 Averagementioning

confidence: 99%

Youth Political Engagement: Exploring the Factors Influencing Political Participation among Noveleta Senior High School

Khadija B,

Joy B,

Cyrill E

et al. 2024

IJAMRS

View full text Add to dashboard Cite

In addition to examining student political engagement from the perspectives of peers, parents, social media, and financial incentives, the study, Youth Political Engagement: Exploring the Factors Influencing Political participation Among Noveleta Senior High School Study, aims to shed light on respondents’ perceptions of the degree of personal factors, external influence, and external motivator. Additionally, it aimed to offer light on the variables using the acquired qualitative data. The study uses a sequential-exploratory mixed-method research methodology to provide in-depth explanation, analysis, and exploration of the assessed variables. For the qualitative phase, there were ten (10) interviewees, and fifty (50) respondents participated in the quantitative phase. A non-probability sampling method called convenience sampling was used to choose the respondents. The results of the variables that were looked at showed that the Noveleta Senior High School students that were chosen had an average level of personal factors and external motivators, while their mean score level for external influence was high. The average level of the factors Influencing students at Noveleta Senior High School is below the respondent overall level of personal factors (M=2.93), external influence (M=3.68), external motivator (M=2.96), and general mean score average level (M=3.19). Therefore, it has (M=3.68) in the category of External Influence with regard to social media influence, indicating a High Level of Influence in their Political Participation.

show abstract

Section: General Average 296 Averagementioning

confidence: 99%

Youth Political Engagement: Exploring the Factors Influencing Political Participation among Noveleta Senior High School

Khadija B,

Joy B,

Cyrill E

et al. 2024

IJAMRS

View full text Add to dashboard Cite

show abstract

“…The second aspect is to factor in the length of the advertising schedule, as how many weeks the campaign is ‘on air’ is also a planning and budgetary consideration. Addressing these tactical considerations, which shape how campaigns achieve strategic objectives, makes a significant contribution to advancing empirical research on political advertising via social media (e.g., Fulgoni et al, 2016; Fowler et al, 2021; Mathur & Moschis, 2022). More broadly, this study also contributes to marketing research on social media advertising, especially research on the implications of microtargeting tactics.…”

Section: Introductionmentioning

confidence: 99%

“…Although Clinton outspent Trump on TV, her team lacked social media presence (Denton Jr., 2017). However, there are mixed support for the effectiveness of political advertising on social media, with some research finding that social media ads had very small estimated effects on voting results (Copcock, Green, & Porter, 2022; Hager, 2019) whereas Mathur and Moschis (2022) posit that social media will likely have the greatest effect on undecided potential voters.…”

Section: Introductionmentioning

confidence: 99%

Reaching Voters on Social Media: Planning Political Advertising on Snapchat

Tanusondjaja

Michelon

Hartnett

et al. 2023

International Journal of Market Research

View full text Add to dashboard Cite

Over the past decade, political advertising via social media has grown rapidly, spurred by microtargeting, which looks to deliver specific messages to tightly defined audiences. Microtargeting strategies have been claimed to be effective, but questions remain around their cost, when looking to optimise impressions for a given budget. We analyse 11,837 ads aired on Snapchat over a two-year period leading up to the 2020 presidential election in the United States, which differ in the number of targeting criteria applied. We compare the number of impressions and the spend per ad placement (measured in CPM), whilst also considering the length of advertising schedule. We find that using fewer targeting criteria and longer schedules increases impressions with comparable or lower spend than microtargeting. These findings are in line with those from traditional broadcast media, such as TV, highlighting the relevance of existing media scheduling knowledge from traditional platforms for political advertising on newer, digital media.

show abstract

“…Finally, social media can be a key contributor to attitudes and cognitions, and subsequently, to behavior (e.g., Gil de Zúñiga et al., 2022). Social media can provide a wealth of (mis)information about important topics (e.g., COVID‐19; Mathur & Moschis, 2022; Pennycook et al., 2020), and can influence users' ideologies, viewpoints, and actions. Notably, young adults engage with social media substantially more than do older adults (Perrin, 2015), and may thus play a unique role in the psychology around COVID‐19 for many young adults.…”

Section: Introductionmentioning

confidence: 99%

“…Finally, social media can be a key contributor to attitudes and cognitions, and subsequently, to behavior (e.g., Gil de Zúñiga et al, 2022). Social media can provide a wealth of (mis)information about important topics (e.g., COVID-19;Mathur & Moschis, 2022;Pennycook et al, 2020), and can influence users' ideologies, viewpoints, and actions.…”

Section: Introductionmentioning

confidence: 99%

COVID‐19 attitudes, cognitions, and behaviors in association with personal ideology and social media exposure: Findings from emerging adults in the Southern United States

Bennett‐Brown,

Gesselman,

Edmund

2023

Social & Personality Psych

View full text Add to dashboard Cite

In the U.S., the COVID‐19 pandemic has been highly politicized and has been the subject of large‐scale media misinformation. Personal ideologies—including religiosity and political leanings (i.e., conservative, liberal)—have heavily guided responses to the pandemic, particularly in the Southern United States. However, microenvironments like Southern U.S. universities provide a unique perspective into the juxtaposition of larger societal conservatism and the liberalism associated with higher education. In the current study, we examined Southern university students' political beliefs, religiosity, and social media exposure in association with their COVID‐19 attitudes, cognitions, and behaviors. Participants' political beliefs were associated with their COVID‐19 concern, myth acceptance, vaccination status, and likelihood to receive a future vaccination. Religiosity and social media exposure were more nuanced. Future research into personal ideologies as emerging adults develop their independent identities away from their parents, and how this process can impact health behaviors, is needed.

show abstract

How Do Information Sources Shape Voters’ Political Views?

Cited by 9 publications

References 33 publications

Youth Political Engagement: Exploring the Factors Influencing Political Participation among Noveleta Senior High School

Youth Political Engagement: Exploring the Factors Influencing Political Participation among Noveleta Senior High School

Reaching Voters on Social Media: Planning Political Advertising on Snapchat

COVID‐19 attitudes, cognitions, and behaviors in association with personal ideology and social media exposure: Findings from emerging adults in the Southern United States

Contact Info

Product

Resources

About