The 2008 crisis crystallised the trend towards ‘precarious’ labour market conditions which disproportionately affect young people. Few studies since the crisis, however, examine how young people understand and engage with their economic circumstances and industrial relations. This article draws upon rich and original data from focus groups and an online community exercise to examine the attitudes of young people in relation to the apparent ‘normalisation’ of precarity in the post-crisis economy. It argues that although young people have internalised precarious labour market conditions, they recognise the abnormality of this situation. It shows that their view of these conditions as immutable, however, means they often fail to see value in conventional forms of trade union organisation. The article concludes by outlining a future research agenda around economic crisis, generational identities and the future of industrial relations.