2020
DOI: 10.38124/ijisrt20jul742
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How does Brand Image, Price, and Promotion Influence Consumer Decisions in Mortgage Financing? PT Bank Negara Indonesia (Persero) Tbk Branch of UI Depok

Abstract: This study aims to analyze the Influence of Brand Image, Price, and Promotion to Consumer Decision at PT Bank Negara Indonesia (Persero) Tbk UI Depok Branch. The method used in this research is by randomly distributing questionnaires to consumers in PT Bank Negara Indonesia (Persero) Tbk Branch of UI Depok have obtained mortgage financing. The analytical tool used is Multiple Linear Regeresi, the result of this research indicates that the significant positive effect on consumer decision, brand image has a sign… Show more

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