“How does customer perception of salespeople influence the relationship? A study in an emerging economy”

Effect of Customer Perception on Salesperson Owned Commitment in Customer-Salesperson Relationship

“…Disapprobation of hypothesis number five is similar to this research result [2]. By studying the relation between expertise and perceived risk their relation confirms by trust indirectly and means that the sellers' expertise doesn't help perceived risk decrease for under test buyers and should empower personal credit.…”

“…The research results show that trust effects on understood risk mediator role meaningful and negatively. The confirmation number 4 with research result [2] is parallel. In this research by studying the customers perception of sellers, found that the trust effects on perceived risk mediator role meaningful and negatively.…”

“…The mediator role of percept risk effects on commitment to seller. Arditto, Cambra -Fierro, Fuentes-Blasé, Jarabab Ana [2] in a research named "The customer conception of sellers, How can effect on their relations?" shows a model for use to customer experiments that how customer assessment of (seller-buyer interaction)effects on relations creation and development from the sight of pleasant interaction and risk.…”

Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

“…The MSCI numbers highlight Peru's pull and vast international trade potential: among Latin America's fastest growing economies in recent years-3rd in the 2018 Institute for Management Development's LATAM overall competitiveness ranking (just behind Chile and Mexico)-in just over 15 years, Peru's GNI per capita has tripled from $2, 010, in 2000, to $5,970 in 2017(The World Bank, 2019. Most recently, the literature has considered Peru as an emerging economy of reference as well (e.g., Arditto et al 2020;Cambra-Fierro et al 2020b;Flores-Hernández et al 2020).…”

“…Despite the impact of experiential factors on corporate reputation, the literature on the topic remains scarce, especially in emerging economy contexts. Contributions by Kandampully et al (2018) and Khan and Fatma (2017) are notable exceptions; however in both cases, analysis is limited to developed Western economies-and existing research clearly indicates that Western marketing strategies and approaches are not necessarily effective in emerging markets (Arditto et al 2020;Herstein et al 2017).…”