How Does Packaging Influence Consumer Behavior? A Multidisciplinary Bibliometric Study

Vieira, Kelly Carvalho; Alcântara, Valderí de Castro; Prado, José Willer do; Pinto, Carolina Cristiane; Rezende, Daniel Carvalho de

doi:10.5539/ibr.v8n5p66

Cited by 10 publications

(11 citation statements)

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“…Design of packaging and its influence on consumer behavior is a multidisciplinary subject [76]. As seen from the reviewed literature, examples of disciplines that are important for development in this field are marketing, packaging design, sustainable development, and waste management.…”

Section: How Have Different Scientific Disciplines and Fields That Amentioning

confidence: 99%

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The Role of Food Packaging Design in Consumer Recycling Behavior—A Literature Review

et al. 2019

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Household waste sorting at the source is an essential part of the waste management system in many countries. Correct sorting of this waste, including food packaging waste, is cost-effective, it facilitates the recycling process and enhances the quality of the recycled product. Although there is a growing body of research that studies the effect of different attributes of food packaging on household recycling behavior, the effect of these attributes on the sorting of the food packaging waste is not well known. This contribution reviews work that studies the relationship between attributes of food packaging and consumer sorting behavior. The review highlights the potential of the visual attributes and the quality of packaging as a communication channel for encouraging consumers to sort the food packaging waste. The efficiency of the waste management system and the quality of recycled products can hence be affected by the proper design of food packaging.Sustainability 2019, 11, 4350 2 of 23 waste management scheme, and in particular in sorting at the source, have been discussed in previous studies [1,6,[16][17][18][19][20][21]. For example, the fractions that are obtained when sorting at the source (e.g., glass, plastic, and paper) have a higher quality compared to fractions obtained when sorting at MRFs, and the source separation process is less expensive [1,3,19]. Hence, correct sorting of waste fractions can increase material recycling and contribute to a circular economy.Among the different fractions of HSW, food packaging is of interest due to the increasing amount of this type of waste. Also, food packaging is estimated to be more than one-third of the total global packaging market [22,23]. However, the amount of recycled food packaging waste still is not sufficient. For instance, in 2017 only 56% of the 4.4 million tons of packaging waste that was generated in Australia was recycled [24]. In the United States of America, in 2015 the recycling rate of packaging waste and containers was 53% and over 23% of packaging waste was landfilled [25]. In Sweden, approximately 60% of household mixed waste still contains recyclable packaging waste [3]. On a global scale, this amount of un-recycled food packaging waste, especially plastic packaging, can significantly harm the environment [26,27]. This impact could be reduced by proper waste sorting. Proper sorting of food packing, irrespective of whether it is plastic, paperboard, or metal, allows the material to be recycled instead of being used for energy recovery, landfilling, or dumping. Thus, food packaging waste could be a valuable resource that would have lower environmental impacts if it is sorted according to the type of the material that was used to make the packaging [1,3]. In addition, the positive correlation between increasing urbanization and packaging consumption is expected to continue [26]. This is likely to lead to a greater amount of food packaging waste in the future. It is therefore important to motivate consumers to participate in the waste sorting s...

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Section: How Have Different Scientific Disciplines and Fields That Amentioning

confidence: 99%

“…Documentary methods, including literature reviews, were used as the major methods for data collection in ten articles [29,57,62,[65][66][67][73][74][75][76]. As can be seen in Table 1, five of the 42 articles do not use any of the methods listed above.…”

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confidence: 99%

The Role of Food Packaging Design in Consumer Recycling Behavior—A Literature Review

et al. 2019

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“…Argumentamos neste texto que a linguagem e a comunicação em marketing se estabelecem nas tensões entre a persuasão/manipulação/distorção/confusão (formas estratégicas no sentido habermasiano) e a compreensão/informação/entendimento (formas comunicativas). Todavia, as ações de marketing são predominantemente voltadas para as primeiras formas (UNDERWOOD; OZANNE, 1998;BERTOLDO, 2006;MICELI;PIETERS, 2010;VAN HOREN;PIETERS, 2012;VIEIRA et al, 2015).…”

Section: Resumo Abstractunclassified

“…Dadas essas questões, a bebida láctea fermentada e o iogurte, embora com características sensoriais semelhantes, possuem propriedades nutricionais diferentes(LUZ, 2008). Adiante, existe também um alto nível de semelhança entre as embalagens(VIEIRA et al, 2015). Assim, os processos interpretativos dos Olha são produtos com propriedades nutricionais semelhantes.…”

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Entre a comunicação competente e a distorção comunicativa: estudo das semelhanças nas embalagens de iogurte e bebida láctea fermentada

et al. 2018

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RESUMO ABSTRACTNeste artigo objetivamos interpretar se as semelhanças entre as embalagens de iogurte e bebida láctea fermentada são efeitos de uma comunicação competente ou de uma distorção no processo de compra desses produtos. A pesquisa é qualitativa, os dados foram coletados por meio de entrevistas e as análises realizadas conforme o modelo da pragmática-formal. As distorções e confusões encontradas parecem ser deliberadas por parte das empresas, orientadas por ações estratégicas que vendem produtos diferentes com trade dress semelhantes. A pretensão da correção normativa (aspectos legais) foi a menos criticada, as demais como verdade, sinceridade/veracidade, inteligibilidade/compreensibilidade foram consideradas distorcidas e confusas pelos consumidores. Indicamos que pela análise as comunicações se afastam do modelo competente no seu relacionamento com os consumidores e que a perspectiva formal-pragmática pode auxiliar na orientação de normatizações que democraticamente instituam mecanismos que protejam o consumidor de ações estratégicas pautadas na comunicação distorcida, manipulação e confusão.This article aimed to interpret if the similarities between the packaging of yogurt and fermented milk drink are effects of a competent communication or a distortion in the process of purchasing these products. The research is qualitative, the data was collected through interviews and the analyzes were performed according to the pragmatic-formal model. The distortions and confusions found appear to be deliberated on the part of businesses, guided by strategic actions that sell different products with similar trade dresses. The claim of normative correction (legal aspects) was the least criticized whereas the other as truth, honesty/truthfulness, intelligibility/comprehensibility are considered distorted and confused by the consumers. We note that, by the analysis, the communications depart from the competent model in their relationship with consumers and that the perspective of formalpragmatic can assist in guiding regulations that democratically institute mechanisms that protect consumers of strategic actions based on distorted communication, manipulation and confusion.Palavras-chave: Embalagens. Comunicação. Distorção. Habermas. Marketing.

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“…There is no doubt about the increasing importance of packaging as a strategic tool to attract consumers' attention and their perception of the product quality (Deliya & Parmar 2012). Packaging materials and shapes are also found to attract attention; in fact, pictures on packages are emphasized to attract attention particularly when consumers are not very familiar with the brands (Vieira 2015). Authors like Silayoi and Speece (Silayoi 2007) argue that packaging innovations should be designed in such a way that the product can be handled without damaging the quality of the contents; furthermore, Deliya & Parmar (2012) add that packaging should also be designed to promote product sales.…”

Section: Literature Reviewmentioning

confidence: 99%

Consumer-Side Decision Factors on Their Selection of Bottled Water Brands: Statistical Method Study in a Kosovo Sample

Kajtazi

Reshidi

2018

ECO

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Nowadays, to meet people’s needs in daily life for drinking water, many companies provide bottled drinking water. As this industry grows and more competition occurs, the companies should know the aspects that influence people to buy the products that are bottled drinking water. Although this increase in several bottled water producers can be attributed to market demand and technology modernization, the fact that consumers migrate from one brand to another is significant and indicates that there are factors that affect the consumer’s decision when choosing the bottled water brand. The aim of this paper is to identify and analyze the factors that influence consumers the most when choosing a bottled water brand in the market, using Kosovo as a case study. To define factors based on the consumer’s preferences and valuations of the importance, the principal component analysis was applied based on a correlation matrix, using a component extraction method with a varimax rotation and a Kaiser-Meyer-Olkin adequacy test. The findings show that the consumer’s decision is influenced mostly by six key factors, namely quality, marketing, consumer perception, price, preference and practicality. The research provides new insights into the bottled water manufacturing industry and marketers in positioning themselves in a competitive environment.

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How Does Packaging Influence Consumer Behavior? A Multidisciplinary Bibliometric Study

Abstract: The objective of this research was to analyze the academic literature focusing on how product packaging influences consumer behavior through the use of a bibliometric study. To accomplish this, we analyzed 111

Cited by 10 publications

References 64 publications

The Role of Food Packaging Design in Consumer Recycling Behavior—A Literature Review

The Role of Food Packaging Design in Consumer Recycling Behavior—A Literature Review

Entre a comunicação competente e a distorção comunicativa: estudo das semelhanças nas embalagens de iogurte e bebida láctea fermentada

Consumer-Side Decision Factors on Their Selection of Bottled Water Brands: Statistical Method Study in a Kosovo Sample

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