How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review

Abstract

The academic literature on consumer engagement and sustainable consumption has developed gradually over the last two decades. The body of knowledge related to the role of food and non-food retailers in this context, however, is only beginning to develop. The purpose of this systematic review is to analyse the existing literature on how retailers fulfil their role in engaging consumers in sustainable consumption. The need for a study with this purpose is proven by the fact that academic literature lacks a systematic review on this topic, despite the ascending trend in the number of published articles in the field. This systematic review is based on a five-step process to ensure quality, replicability, transparency, and reliable conclusions. The reviewed articles were published relatively recently in academic journals from different domains. This review identified seven distinct types of retail marketing interventions (involvement of retailers in marketing actions with the aim to engage consumers in sustainable consumption), 30 types of retail marketing mechanisms (consisting in marketing strategies, techniques, tools, and channels used by retailers), and 14 distinct types of consumer engagement in sustainable consumption patterns. The review suggests an agenda for further research and identifies practical implications for retail management.

Films and Destinations—Towards a Film Destination: A Review

“…The second is a thematic analysis with a more qualitative approach (Step 6), which will be developed in the discussion and conclusions. This is a methodological combination that is recently gaining importance and has been employed by other authors [27][28][29]. The specific characteristics of tourism and the sciences and techniques around it that are highly interdisciplinary led us to develop this methodological approach.…”

“…The general objective of this research is to systematise the relationships between cinema, film tourism, destination image, and tourism destination, based on an exhaustive review of the existing literature, and to contrast the positive and negative aspects of film tourism that may entail for the management of the film destinations. We followed the same method of Bălan (2021) [27], who used a two-pronged structure. This systematic review of the literature has two aims: (i) to review the existing literature from a descriptive perspective, showing the main publications, the year of publication, and the main topics, among others; (ii) to propose a review from a thematic perspective focused on the main aspects in the discussion.…”

Shopping with perceived benefits of sustainable consumption in online resale platforms

“…Diversified shopping platforms have been adopted across product categories, including clothes, shoes, books, electronics and vehicles (Chen et al, 2020;Hollenbacher and Yerger, 2001;Zhao et al, 2013). Today, more customers are showing interest in sustainable consumption (B alan, 2021;Bilharz and Schmitt, 2011;Gojard and V eron, 2018), which is associated with energy conservation, organic purchasing, fair trade and the reuse of products (Lim et al, 2019;Park and Lin, 2018). In this sense, resale platforms can help customers experience sustainable purchasing by maximizing the productivity of resources through recycling, reusing and conserving materials.…”

“…, 2013). Today, more customers are showing interest in sustainable consumption (Bălan, 2021; Bilharz and Schmitt, 2011; Gojard and Véron, 2018), which is associated with energy conservation, organic purchasing, fair trade and the reuse of products (Lim et al. , 2019; Park and Lin, 2018).…”

Sustainable Consumption in the Baltic States: The Carbon Footprint in the Household Sector

“…In the literature, scholars used to analyze production [25][26][27][28][29] and consumption aspects [30][31][32][33][34][35][36][37][38][39][40][41] distinct from each other. However, the promotion of sustainable consumption can enhance environmentally-friendly production processes [42,43].…”