How electricity providers communicate price increases – A qualitative analysis of notification letters

Pick, Doreén; Zielke, Stephan

doi:10.1016/j.enpol.2015.07.018

Cited by 4 publications

(4 citation statements)

References 72 publications

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“…The fourth phase entailed developing the most effective sustainable improvement strategies for enhancing competitive advantages in the TFT-LCD industry. The gaps can be calculated using the modified VIKOR method, which entails considering each absolute distance between performance values and adopting the aspiration level and worst value, called "aspired-worst", as benchmarks [80][81][82][83]85,[93][94][95][96], rather than using the relative distance and adopting positive and negative ideal points, called "max-min", as the benchmarks as in the conventional VIKOR method [86][87][88][93][94][95][96]. Accordingly, the phase involved solving problems through the modified VIKOR programs in the problem criteria; the INRM was then used to identify the crux of the criteria (the criteria on the impact of the problem criteria).…”

Section: Method: Danp-v Modelmentioning

confidence: 99%

“…The Local Market Regulations criterion comprises regulations by public policy organizations on the content of environmental notifications that restrict consumer choices in a local market [59,67]. Environmental notifications refer to changes in local governmental regulations [82] (Table 2). …”

Section: Customermentioning

confidence: 99%

“…Consumers' choice is given local market regulations restriction [59,67,82] Financial Sustainable Capital Input…”

Section: Local Market Regulationsmentioning

confidence: 99%

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Multicriteria Decision Analysis to Develop Effective Sustainable Development Strategies for Enhancing Competitive Advantages: Case of the TFT-LCD Industry in Taiwan

Kuo

Lin

et al. 2016

Sustainability

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Abstract:In the Internet of Things era, panel displays play a major role in human life, because humans frequently use liquid crystal displays to monitor their electrical devices. The display industry creates remarkable economic output, but every manufacturing process inevitably has some undesirable effects on the environment. With the increasing awareness of environmental protection, balanced development is necessary to address the emerging market trends. However, short-sighted manufacturing corporations that focus solely on financial performance can achieve only short-term profits. The purpose of this study was to develop the most effective sustainable improvement strategies that can enhance competitive advantages in real-world situations. The proposed method combines the balanced scorecard and a new hybrid modified multiple attribute decision-making model which together adopt the DEMATEL technique to construct the influential network relation map and develop the DEMATEL-based ANP with the VIKOR method to deliver strategies that integrate environmental sustainability and competitive advantage. Finally, a real-world case study applying the proposed method to the cases of liquid crystal display manufacturers was conducted. Then, this paper discusses the effective use of natural resources, development of enterprises, and sustainable competitive advantage in this context. Various manufacturers, communities, and stakeholders can benefit from the coopetition solutions explained by the proposed method.

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Section: Method: Danp-v Modelmentioning

confidence: 99%

Section: Customermentioning

confidence: 99%

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Multicriteria Decision Analysis to Develop Effective Sustainable Development Strategies for Enhancing Competitive Advantages: Case of the TFT-LCD Industry in Taiwan

Kuo

Lin

et al. 2016

Sustainability

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“…Such letters are still useful to analyse in order to understand how corporations communicate with the public. In one study into letters from German utility companies, it was found that companies sought to hide price increases from consumers (Pick and Zielke 2015). Moreover, education services often send letters to parents regarding their children.…”

Section: Letters Research Quality and Biasmentioning

confidence: 99%

Doing Excellent Social Research with Documents

Grant¹

2018

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In today's society we increasingly create and consume written content and images. This includes a range of sources, from social media posts to records held within organisations, and everything in between, including news articles, blogs, shopping lists and official government documents. Critically reading these 'documents' can help us to understand a huge amount about society. Doing Excellent Social Research with Documents includes guidance on how to 'read between the lines' and provides an overview of six research projects which use documents as data.The substantive chapters are organised in two sections, with each chapter focused on a specific type of data. Section I focuses on documents that are found in isolation from their authors, including official and historical documents, traditional media, diaries and online content. Section II focuses on using documents in addition to existing data from primary research, including the role of documents in ethnography and visual research methods.'This fantastic text will support those conducting research with documentary sources, especially through its practical examples and guidance. The author skilfully discusses both historical and contemporary documents in this lively, engaging and accessible text for researchers and students'.Sarah Mills, Senior Lecturer in Human Geography, Loughborough University 'This is a well-written and highly useful book. It covers theoretical and empirical issues in an accessible way, and enables researchers to improve the quality and impact of their work'.

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The “locus continuum” of price increase perception – Is communicating a good cause for price increases always beneficial?

Pick,

Zielke

2024

EJM

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Purpose Governmental regulations aiming to protect environmental goals often require firms to increase sales prices with negative consequences on price fairness perception. Companies might therefore either justify the price increase by highlighting the good cause (environmental framing) or they could blame the government for the regulation (governmental framing). Firms might also communicate their investments in the relationship to motivate customers to stay. This paper aims to examine the impact of such communication content on price increase fairness perception and switching intention in a contractual service setting. Design/methodology/approach This paper first examines the content of 119 price increase letters from electricity suppliers in a qualitative pilot study. The main study then tests our research framework with 552 respondents using a 2 x 2 x 2 between-subjects experimental scenario design (manipulating framing, effort and regret communication). Findings Customers perceive governmental framing as fairer than environmental framing. Effort and regret communication by firms weaken or reverse this effect. They reduce customers’ fairness perception for the governmental framing, while regret communication increases it for the environmental framing. However, regret communication also increases switching intention in both framings through a strong direct effect. Research limitations/implications Cost-induced price increases are perceived on a “locus continuum” on which reason-framing and relationship investments can shift the consumer perception. Future studies may apply our framework in different industries and contexts. Practical implications The results provide guidelines for communicating price increases. Firms should prefer a governmental framing and they should also hesitate to communicate relationship investments, which signal internal locus of the firm, such as effort or regret. Originality/value Our results question the naive assumption of general positive effects of environmental framings and relationship investments on customer responses. Based on a new view on attributions of cost-caused price increases, we suggest and find several counterintuitive results. We argue that the framing and relationship investments shift the cause perception of an external cost increase on the attributional locus continuum.

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How electricity providers communicate price increases – A qualitative analysis of notification letters

Cited by 4 publications

References 72 publications

Multicriteria Decision Analysis to Develop Effective Sustainable Development Strategies for Enhancing Competitive Advantages: Case of the TFT-LCD Industry in Taiwan

Multicriteria Decision Analysis to Develop Effective Sustainable Development Strategies for Enhancing Competitive Advantages: Case of the TFT-LCD Industry in Taiwan

Doing Excellent Social Research with Documents

The “locus continuum” of price increase perception – Is communicating a good cause for price increases always beneficial?

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