“…Mbanyele et al (2022), Novitasari and Tarigan (2022), and Sapta et al (2021) believe that while such a program can improve the business of any company, it also affects the environment and builds relationships with the private sector, the government, and the public. Meanwhile, scholars opine that companies have a responsibility to offer crucial data concerning the adoption of CSR to communities and governments via their websites to help people within the immediate communities comprehend the role of the company in society (Hermanto et al, 2021). Therefore, the current study considers eco‐product innovation as a mediator in order to address the relationship between firms' competitive advantage, performance metrics, and reputation.…”