“…Elasmobranchii species, especially sharks, are mostly represented by media as a threat to human life and its preservation is barely a topic of interest in the news. This situation creates misconceptions and a lack of knowledge about the issues involving the conservation of this group of animals (MUTER et al, 2013;NEVES;MONTEIRO, 2014). Previous studies have highlighted how media as the Universal Pictures blockbuster Jaws (FRANCIS, 2012;HUETER, 2013;CASTRO, 2013;CROSSLEY et al, 2014;NEFF, 2014NEFF, , 2015MCCAGH, 2015;LERBERG, 2016;MACDONALD et al, 2017), the Syfy Sharknado film series (ILOULIAN, 2017) and some recent Discovery Channel Shark Week documentaries (MYRICK; EVANS, 2014;EVANS, 2015;THALER;SHIFFMAN, 2015;NOSAL et al, 2016) can distort the image of sharks and incite fear to the general public.…”